---
title: "Hotjar vs Qualtrics: Which is searched more?"
description: "Is Hotjar or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer feedback software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-qualtrics"
publisher: "Brandwave"
---

# Hotjar vs Qualtrics: Which is searched more?

Is Hotjar or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer feedback software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotjar and Qualtrics
- **Competitive set**: Customer feedback software
- **Market**: Global
- **Month measured**: Sep 2026
- **Hotjar Share of Search**: 10.7%
- **Qualtrics Share of Search**: 23.8%

## Is Hotjar or Qualtrics more popular in search?

- In September 2026, Qualtrics had more branded searches than Hotjar among customer feedback software worldwide. Qualtrics had about 246,000 branded searches, while Hotjar had 110,000. Qualtrics made up 23.8% of all customer feedback software searches we track, and Hotjar accounted for 10.7%.
- Qualtrics was ahead of Hotjar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among customer feedback software worldwide moved from 9.1% to 10.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among customer feedback software worldwide moved from 24.7% to 23.8%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for customer feedback software worldwide in September 2026?

- In September 2026, Hotjar gained share of searches among customer feedback software worldwide, from 5.3% to 10.7%.
- In September 2026, Qualtrics gained share of searches among customer feedback software worldwide, from 21.7% to 23.8%.

## Month by month

| Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 9.1% | 4 | 368K | 24.7% | 3 |
| Nov 2025 | 110K | 7.9% | 4 | 301K | 21.5% | 3 |
| Dec 2025 | 90.5K | 8.5% | 4 | 246K | 23.2% | 3 |
| Jan 2026 | 110K | 8.8% | 4 | 246K | 19.8% | 3 |
| Feb 2026 | 74K | 5.9% | 4 | 301K | 23.8% | 3 |
| Mar 2026 | 60.5K | 4.3% | 4 | 368K | 25.9% | 3 |
| Apr 2026 | 60.5K | 4.5% | 5 | 368K | 27.4% | 3 |
| May 2026 | 49.5K | 4.2% | 5 | 301K | 25.5% | 3 |
| Jun 2026 | 74K | 6.4% | 4 | 246K | 21.3% | 3 |
| Jul 2026 | 49.5K | 5.3% | 5 | 201K | 21.5% | 3 |
| Aug 2026 | 49.5K | 5.3% | 4 | 201K | 21.7% | 3 |
| Sep 2026 | 110K | 10.7% | 4 | 246K | 23.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotjar’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotjar**: Measured on the search term “hotjar”.
- **Qualtrics**: Measured on the search terms “qualtrics” and “qualtrics customer feedback”, summed into one figure.

- [Hotjar profile](/demand/global-en/brands/hotjar)
- [Qualtrics profile](/demand/global-en/brands/qualtrics)
- [All customer feedback software worldwide](/demand/global-en/categories/customer-feedback-software): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hotjar or Qualtrics more popular in search?

In September 2026, Qualtrics had more branded searches than Hotjar among customer feedback software worldwide. Qualtrics had about 246,000 branded searches, while Hotjar had 110,000. Qualtrics made up 23.8% of all customer feedback software searches we track, and Hotjar accounted for 10.7%.

## Cite this page

Brandwave. "Hotjar vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-qualtrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.