--- title: "Hotjar vs Optimizely: Which is searched more?" description: "Is Hotjar or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conversion rate optimisation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-optimizely" publisher: "Brandwave" --- # Hotjar vs Optimizely: Which is searched more? Is Hotjar or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conversion rate optimisation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and Optimizely - **Competitive set**: Conversion rate optimisation tools - **Market**: Global - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 18% - **Optimizely Share of Search**: 40.2% ## Is Hotjar or Optimizely more popular in search? - In September 2026, Optimizely had more branded searches than Hotjar among conversion rate optimisation tools worldwide. Optimizely had about 246,000 branded searches, while Hotjar had 110,000. Optimizely made up 40.2% of all conversion rate optimisation tool searches we track, and Hotjar accounted for 18%. - Optimizely was ahead of Hotjar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotjar’s share of searches among conversion rate optimisation tools worldwide moved from 21.7% to 18%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Optimizely’s share of searches among conversion rate optimisation tools worldwide moved from 39.6% to 40.2%, and its estimated monthly branded searches held steady at 246K. ## Top conversion rate optimisation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Hotjar and Optimizely showed up in all four answers. Optimizely was listed before Hotjar in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Microsoft Clarity | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Optimizely | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hotjar | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Contentsquare | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Unbounce | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Crazy Egg | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Convert.com | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | AB Tasty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kameleoon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about conversion rate optimisation tools - Asked ChatGPT "Which conversion rate optimisation tool should I use?": 1. Microsoft Clarity, 2. VWO, 3. Optimizely, 4. Contentsquare, 5. Hotjar - Asked ChatGPT "What are the best conversion rate optimisation tools?": 1. Microsoft Clarity, 2. VWO, 3. Optimizely, 4. Contentsquare, 5. Crazy Egg, 6. Unbounce, 7. Hotjar, 8. Convert.com - Asked ChatGPT "What's the best conversion rate optimisation tool for more online sales?": 1. VWO, 2. Microsoft Clarity, 3. Hotjar, 4. Optimizely - Searched Google, AI Overview "conversion rate optimisation tool": 1. Optimizely, 2. VWO, 3. Unbounce, 4. Microsoft Clarity, 5. Hotjar, 6. Contentsquare, 7. Crazy Egg Not named in any answer: AB Tasty and Kameleoon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for conversion rate optimisation tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among conversion rate optimisation tools worldwide, from 9.1% to 18%. - In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 21.7% | 2 | 246K | 39.6% | 1 | | Nov 2025 | 110K | 18.9% | 2 | 246K | 42.3% | 1 | | Dec 2025 | 90.5K | 16.5% | 3 | 246K | 44.9% | 1 | | Jan 2026 | 110K | 15.9% | 3 | 301K | 43.4% | 1 | | Feb 2026 | 74K | 12.6% | 3 | 246K | 42% | 1 | | Mar 2026 | 60.5K | 10.6% | 3 | 246K | 43% | 1 | | Apr 2026 | 60.5K | 10.8% | 3 | 246K | 43.8% | 1 | | May 2026 | 49.5K | 8.7% | 3 | 246K | 43.2% | 1 | | Jun 2026 | 74K | 12.4% | 3 | 246K | 41.2% | 1 | | Jul 2026 | 49.5K | 8.9% | 3 | 246K | 44.2% | 1 | | Aug 2026 | 49.5K | 9.1% | 3 | 246K | 45.1% | 1 | | Sep 2026 | 110K | 18% | 3 | 246K | 40.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search term “hotjar”. - **Optimizely**: Measured on the search term “optimizely”. - [Hotjar profile](/demand/global-en/brands/hotjar) - [Optimizely profile](/demand/global-en/brands/optimizely) - [All conversion rate optimisation tools worldwide](/demand/global-en/categories/cro-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or Optimizely more popular in search? In September 2026, Optimizely had more branded searches than Hotjar among conversion rate optimisation tools worldwide. Optimizely had about 246,000 branded searches, while Hotjar had 110,000. Optimizely made up 40.2% of all conversion rate optimisation tool searches we track, and Hotjar accounted for 18%. ## Cite this page Brandwave. "Hotjar vs Optimizely: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-optimizely This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.