--- title: "Hotjar vs Mouseflow: Which is more popular by branded search?" description: "Which is more popular in search, Hotjar or Mouseflow? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-mouseflow" publisher: "Brandwave" --- # Hotjar vs Mouseflow: Which is more popular by branded search? Which is more popular in search, Hotjar or Mouseflow? Compare estimated monthly branded-search demand and Share of Search inside the Heatmap and session replay tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and Mouseflow - **Competitive set**: Heatmap and session replay tools - **Market**: Global - **Month measured**: Aug 2026 - **Hotjar Share of Search**: 21.5% - **Mouseflow Share of Search**: 2.2% ## Which is more popular in search, Hotjar or Mouseflow? - In August 2026, Hotjar had more branded searches than Mouseflow among heatmap and session replay tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Mouseflow’s 5.4K, and held a 21.5% Share of Search versus Mouseflow’s 2.2%. - Hotjar was ahead of Mouseflow in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap and session replay tools worldwide moved from 48.8% to 21.5%, and its estimated monthly branded searches moved from 138K to 52.4K. - Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## How did search popularity change for heatmap and session replay tools worldwide in August 2026? - Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026. - Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Mouseflow estimated searches | Mouseflow Share of Search | Mouseflow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 138K | 48.8% | 1 | 8.1K | 2.9% | 4 | | Nov 2025 | 113K | 44.5% | 1 | 8.1K | 3.2% | 4 | | Dec 2025 | 93.4K | 40.8% | 2 | 6.6K | 2.9% | 4 | | Jan 2026 | 114K | 41.2% | 2 | 6.6K | 2.4% | 5 | | Feb 2026 | 64.9K | 28.9% | 2 | 6.6K | 2.9% | 5 | | Mar 2026 | 64.9K | 28.5% | 2 | 8.1K | 3.6% | 4 | | Apr 2026 | 65.9K | 29% | 2 | 6.6K | 2.9% | 4 | | May 2026 | 56.1K | 23.1% | 2 | 5.4K | 2.2% | 5 | | Jun 2026 | 79.4K | 29.3% | 2 | 5.4K | 2% | 4 | | Jul 2026 | 52.4K | 21.9% | 2 | 5.4K | 2.3% | 4 | | Aug 2026 | 52.4K | 21.5% | 2 | 5.4K | 2.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and Mouseflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure. - **Mouseflow**: Measured on the search terms “mouseflow” and “mouseflow heatmaps”, summed into one figure. - [Hotjar profile](/demand/global-en/brands/hotjar) - [Mouseflow profile](/demand/global-en/brands/mouseflow) - [All heatmap and session replay tools worldwide](/demand/global-en/categories/heatmap-and-session-replay-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hotjar or Mouseflow? In August 2026, Hotjar had more branded searches than Mouseflow among heatmap and session replay tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Mouseflow’s 5.4K, and held a 21.5% Share of Search versus Mouseflow’s 2.2%. ## Cite this page Brandwave. "Hotjar vs Mouseflow: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-mouseflow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-mouseflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.