---
title: "Hotjar vs Mixpanel: Which is searched more?"
description: "Which is more popular in search, Hotjar or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-mixpanel"
publisher: "Brandwave"
---

# Hotjar vs Mixpanel: Which is searched more?

Which is more popular in search, Hotjar or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotjar and Mixpanel
- **Competitive set**: Web analytics tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Hotjar Share of Search**: 3.1%
- **Mixpanel Share of Search**: 1.7%

## Which is more popular in search, Hotjar or Mixpanel?

- In September 2026, Hotjar had more branded searches than Mixpanel among web analytics tools worldwide. Hotjar was estimated to have 110K branded searches compared to Mixpanel’s 61.1K, and held a 3.1% Share of Search versus Mixpanel’s 1.7%.
- The lead changed hands 4 times in the 12 months ending September 2026: Mixpanel took it in November 2025, Hotjar took it in January 2026, Mixpanel took it in July 2026, Hotjar took it in August 2026.
- Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide moved from 5.6% to 3.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide moved from 3.1% to 1.7%, and its estimated monthly branded searches moved from 74.6K to 61.1K.

## How did search popularity change for web analytics tools worldwide in September 2026?

- In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
- Estimated monthly branded searches for Mixpanel worldwide fell 18.1% over 12 measured months, from 74.6K to 61.1K in September 2026.

## Month by month

| Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 5.6% | 2 | 74.6K | 3.1% | 5 |
| Nov 2025 | 110K | 4.5% | 4 | 136K | 5.5% | 2 |
| Dec 2025 | 90.5K | 3.8% | 5 | 91.2K | 3.9% | 4 |
| Jan 2026 | 110K | 4.5% | 4 | 74.7K | 3.1% | 5 |
| Feb 2026 | 74K | 3.2% | 4 | 41.2K | 1.8% | 5 |
| Mar 2026 | 60.5K | 2.1% | 4 | 50.4K | 1.8% | 5 |
| Apr 2026 | 60.5K | 2.2% | 4 | 50.4K | 1.8% | 5 |
| May 2026 | 49.5K | 1.5% | 4 | 41.2K | 1.2% | 5 |
| Jun 2026 | 74K | 2.5% | 4 | 61.4K | 2.1% | 5 |
| Jul 2026 | 49.5K | 1.7% | 5 | 50.2K | 1.7% | 4 |
| Aug 2026 | 49.5K | 1.7% | 4 | 41.1K | 1.4% | 5 |
| Sep 2026 | 110K | 3.1% | 4 | 61.1K | 1.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotjar’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotjar**: Measured on the search term “hotjar”.
- **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure.

- [Hotjar profile](/demand/global-en/brands/hotjar)
- [Mixpanel profile](/demand/global-en/brands/mixpanel)
- [All web analytics tools worldwide](/demand/global-en/categories/web-analytics-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hotjar or Mixpanel?

In September 2026, Hotjar had more branded searches than Mixpanel among web analytics tools worldwide. Hotjar was estimated to have 110K branded searches compared to Mixpanel’s 61.1K, and held a 3.1% Share of Search versus Mixpanel’s 1.7%.

## Cite this page

Brandwave. "Hotjar vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-mixpanel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.