---
title: "Hotjar vs Maze: Which is searched more?"
description: "Is Hotjar or Maze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-maze"
publisher: "Brandwave"
---

# Hotjar vs Maze: Which is searched more?

Is Hotjar or Maze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hotjar and Maze
- **Competitive set**: UX research tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Hotjar Share of Search**: 20.5%
- **Maze Share of Search**: 0.26%

## Is Hotjar or Maze more popular in search?

- In September 2026, Hotjar had more branded searches than Maze among UX research tools worldwide. Hotjar had about 110,000 branded searches, while Maze had 1,380. Hotjar made up 20.5% of all UX research tool searches we track, and Maze accounted for 0.26%.
- Hotjar was ahead of Maze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among UX research tools worldwide moved from 22.5% to 20.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Maze’s share of searches among UX research tools worldwide held steady at 0.26%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

## How did search popularity change for UX research tools worldwide in September 2026?

- In September 2026, Hotjar gained share of searches among UX research tools worldwide, from 12.4% to 20.5%.
- Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026.

## Month by month

| Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Maze estimated searches | Maze Share of Search | Maze rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 22.5% | 2 | 1.6K | 0.26% | 7 |
| Nov 2025 | 110K | 21.1% | 2 | 1.6K | 0.3% | 7 |
| Dec 2025 | 90.5K | 21.1% | 2 | 1.5K | 0.36% | 7 |
| Jan 2026 | 110K | 23.5% | 2 | 1.4K | 0.31% | 7 |
| Feb 2026 | 74K | 15.8% | 2 | 1.4K | 0.29% | 7 |
| Mar 2026 | 60.5K | 10.8% | 3 | 1.6K | 0.29% | 7 |
| Apr 2026 | 60.5K | 10.3% | 3 | 1.6K | 0.28% | 7 |
| May 2026 | 49.5K | 9.8% | 3 | 1.6K | 0.32% | 7 |
| Jun 2026 | 74K | 15.6% | 3 | 1.3K | 0.26% | 8 |
| Jul 2026 | 49.5K | 13.1% | 3 | 1.3K | 0.33% | 7 |
| Aug 2026 | 49.5K | 12.4% | 3 | 1K | 0.25% | 7 |
| Sep 2026 | 110K | 20.5% | 3 | 1.4K | 0.26% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hotjar’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hotjar**: Measured on the search term “hotjar”.
- **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure.

- [Hotjar profile](/demand/global-en/brands/hotjar)
- [Maze profile](/demand/global-en/brands/maze)
- [All UX research tools worldwide](/demand/global-en/categories/ux-research-tools): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hotjar or Maze more popular in search?

In September 2026, Hotjar had more branded searches than Maze among UX research tools worldwide. Hotjar had about 110,000 branded searches, while Maze had 1,380. Hotjar made up 20.5% of all UX research tool searches we track, and Maze accounted for 0.26%.

## Cite this page

Brandwave. "Hotjar vs Maze: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-maze

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-maze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.