--- title: "Hotjar vs Lyssna: Which is searched more?" description: "Is Hotjar or Lyssna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hotjar-vs-lyssna" publisher: "Brandwave" --- # Hotjar vs Lyssna: Which is searched more? Is Hotjar or Lyssna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotjar and Lyssna - **Competitive set**: UX research tools - **Market**: Global - **Month measured**: Sep 2026 - **Hotjar Share of Search**: 20.5% - **Lyssna Share of Search**: 1.6% ## Is Hotjar or Lyssna more popular in search? - In September 2026, Hotjar had more branded searches than Lyssna among UX research tools worldwide. Hotjar had about 110,000 branded searches, while Lyssna had 8,490. Hotjar made up 20.5% of all UX research tool searches we track, and Lyssna accounted for 1.6%. - Hotjar was ahead of Lyssna in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotjar’s share of searches among UX research tools worldwide moved from 22.5% to 20.5%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Lyssna’s share of searches among UX research tools worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 10K to 8.5K. ## Top UX research tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hotjar was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lyssna was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lyssna was listed before Hotjar in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dovetail | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lyssna | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | User Interviews | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | UXtweak | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Hotjar | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Qualtrics | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Optimal Workshop | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about UX research tools - Asked ChatGPT "Which UX research tool should I use?": 1. Maze, 2. Dovetail, 3. Lyssna, 4. UserTesting, 5. Optimal Workshop, 6. User Interviews - Asked ChatGPT "What are the best UX research tools?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. Lyssna, 5. Optimal Workshop, 6. Hotjar, 7. User Interviews - Asked ChatGPT "What's the best UX research tool for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. Hotjar, 5. Qualtrics, 6. User Interviews - Searched Google, AI Overview "ux research tools": 1. Maze, 2. UserTesting, 3. UXtweak, 4. User Interviews, 5. Dovetail, 6. Qualtrics, 7. Hotjar - Searched Google, AI Overview "user research tool": 1. UserTesting, 2. Maze, 3. UXtweak, 4. Lyssna, 5. User Interviews, 6. Qualtrics, 7. Hotjar, 8. Dovetail Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX research tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among UX research tools worldwide, from 12.4% to 20.5%. - In September 2026, Lyssna lost share of searches among UX research tools worldwide, from 2.1% to 1.6%. ## Month by month | Month | Hotjar estimated searches | Hotjar Share of Search | Hotjar rank | Lyssna estimated searches | Lyssna Share of Search | Lyssna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 22.5% | 2 | 10K | 1.7% | 4 | | Nov 2025 | 110K | 21.1% | 2 | 8.2K | 1.6% | 4 | | Dec 2025 | 90.5K | 21.1% | 2 | 8.2K | 1.9% | 4 | | Jan 2026 | 110K | 23.5% | 2 | 10.1K | 2.2% | 4 | | Feb 2026 | 74K | 15.8% | 2 | 8.3K | 1.8% | 4 | | Mar 2026 | 60.5K | 10.8% | 3 | 10.1K | 1.8% | 4 | | Apr 2026 | 60.5K | 10.3% | 3 | 10K | 1.7% | 4 | | May 2026 | 49.5K | 9.8% | 3 | 8.3K | 1.6% | 4 | | Jun 2026 | 74K | 15.6% | 3 | 8.5K | 1.8% | 4 | | Jul 2026 | 49.5K | 13.1% | 3 | 8.4K | 2.2% | 4 | | Aug 2026 | 49.5K | 12.4% | 3 | 8.4K | 2.1% | 4 | | Sep 2026 | 110K | 20.5% | 3 | 8.5K | 1.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotjar’s and Lyssna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotjar**: Measured on the search term “hotjar”. - **Lyssna**: Measured on the search terms “lyssna” and “lyssna user testing”, summed into one figure. - [Hotjar profile](/demand/global-en/brands/hotjar) - [Lyssna profile](/demand/global-en/brands/lyssna) - [All UX research tools worldwide](/demand/global-en/categories/ux-research-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotjar or Lyssna more popular in search? In September 2026, Hotjar had more branded searches than Lyssna among UX research tools worldwide. Hotjar had about 110,000 branded searches, while Lyssna had 8,490. Hotjar made up 20.5% of all UX research tool searches we track, and Lyssna accounted for 1.6%. ## Cite this page Brandwave. "Hotjar vs Lyssna: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hotjar-vs-lyssna This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hotjar-vs-lyssna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.