--- title: "Hot Tools vs Shark: Which is more popular?" description: "Is Hot Tools or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair curler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hot-tools-vs-shark" publisher: "Brandwave" --- # Hot Tools vs Shark: Which is more popular? Is Hot Tools or Shark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair curler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hot Tools and Shark - **Competitive set**: Hair curler brands - **Market**: Global - **Month measured**: Oct 2026 - **Hot Tools Share of Search**: 7.4% - **Shark Share of Search**: 1.4% ## Is Hot Tools or Shark more popular in search? - In October 2026, Hot Tools had more branded searches than Shark among hair curler brands worldwide. Hot Tools had about 29,200 branded searches, while Shark had 5,700. Hot Tools made up 7.4% of all hair curler brand searches we track, and Shark accounted for 1.4%. - Hot Tools was ahead of Shark in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hot Tools’ share of searches among hair curler brands worldwide moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 36.2K to 29.2K. - Across the 12 months ending October 2026, Shark’s share of searches among hair curler brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 6.7K to 5.7K. ## Top hair curler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hot Tools was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hot Tools and Shark were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T3 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | BaBylissPRO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bio Ionic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Conair | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hot Tools | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Dyson | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Shark | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ghd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair curler brands - Asked ChatGPT "Which hair curler brand should I buy?": 1. T3, 2. BaBylissPRO, 3. Conair, 4. Shark - Asked ChatGPT "What are the best hair curler brands?": 1. Dyson, 2. T3, 3. Bio Ionic, 4. BaBylissPRO, 5. Hot Tools, 6. Conair, 7. Shark - Asked ChatGPT "What's the best hair curler brand for easy curls?": 1. T3, 2. Shark, 3. BaBylissPRO, 4. Conair - Searched Google, AI Overview "best hair curler": 1. Bio Ionic, 2. Hot Tools, 3. Conair, 4. BaBylissPRO, 5. Dyson - Searched Google, AI Overview "automatic hair curler": 1. Conair Not named in any answer: BaByliss, ghd, Remington and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair curler brands worldwide in October 2026? - In October 2026, Hot Tools rose from 7th to 6th among hair curler brands worldwide. - In October 2026, Shark rose from 11th to 10th among hair curler brands worldwide. ## How has branded search for Hot Tools and Shark changed worldwide over the last 12 months? | Month | Hot Tools estimated searches | Hot Tools Share of Search | Hot Tools rank | Shark estimated searches | Shark Share of Search | Shark rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 36.2K | 7.7% | 6 | 6.7K | 1.4% | 11 | | Dec 2025 | 37.4K | 6.6% | 6 | 8.2K | 1.4% | 10 | | Jan 2026 | 24.3K | 8.3% | 5 | 3.6K | 1.2% | 10 | | Feb 2026 | 20.9K | 7.8% | 4 | 2.5K | 0.93% | 11 | | Mar 2026 | 20.9K | 7.8% | 6 | 2.1K | 0.77% | 11 | | Apr 2026 | 19.7K | 8% | 6 | 2.1K | 0.85% | 11 | | May 2026 | 19.8K | 8% | 5 | 2.5K | 1% | 11 | | Jun 2026 | 16.2K | 7.6% | 7 | 2.1K | 0.98% | 11 | | Jul 2026 | 16.1K | 7.6% | 7 | 2.1K | 0.98% | 11 | | Aug 2026 | 19.8K | 7.7% | 7 | 3.1K | 1.2% | 11 | | Sep 2026 | 19.9K | 7% | 7 | 3.3K | 1.2% | 11 | | Oct 2026 | 29.2K | 7.4% | 6 | 5.7K | 1.4% | 10 | ## How are Hot Tools’ and Shark’s branded searches counted? Brandwave collects information about searches that people make online using Hot Tools’ and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hot Tools**: Measured on the search terms “hot tools curling iron”, “hot tools curling wand” and “hot tools hair curler”, summed into one figure. - **Shark**: Measured on the search terms “shark curling iron” and “shark curling wand”, summed into one figure. - [Hot Tools profile](/demand/global-en/brands/hot-tools) - [Shark profile](/demand/global-en/brands/shark) - [All hair curler brands worldwide](/demand/global-en/categories/hair-curler-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hot Tools or Shark more popular in search? In October 2026, Hot Tools had more branded searches than Shark among hair curler brands worldwide. Hot Tools had about 29,200 branded searches, while Shark had 5,700. Hot Tools made up 7.4% of all hair curler brand searches we track, and Shark accounted for 1.4%. ## Cite this page Brandwave. "Hot Tools vs Shark: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hot-tools-vs-shark This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hot-tools-vs-shark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.