--- title: "Hostfully vs OwnerRez: Which is more popular by branded search?" description: "Which is more popular in search, Hostfully or OwnerRez? Compare estimated monthly branded-search demand and Share of Search inside the Vacation rental management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hostfully-vs-ownerrez" publisher: "Brandwave" --- # Hostfully vs OwnerRez: Which is more popular by branded search? Which is more popular in search, Hostfully or OwnerRez? Compare estimated monthly branded-search demand and Share of Search inside the Vacation rental management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hostfully and OwnerRez - **Competitive set**: Vacation rental management platforms - **Market**: Global - **Month measured**: Aug 2026 - **Hostfully Share of Search**: 4.4% - **OwnerRez Share of Search**: 12.1% ## Which is more popular in search, Hostfully or OwnerRez? - In August 2026, OwnerRez had more branded searches than Hostfully among vacation rental management platforms worldwide. OwnerRez was estimated to have 18.4K branded searches compared to Hostfully’s 6.7K, and held a 12.1% Share of Search versus Hostfully’s 4.4%. - OwnerRez was ahead of Hostfully in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide moved from 7% to 4.4%, and its estimated monthly branded searches moved from 10.1K to 6.7K. - Across the 11 months ending August 2026, OwnerRez’s estimated Share of Search among vacation rental management platforms worldwide moved from 10.7% to 12.1%, and its estimated monthly branded searches moved from 15.4K to 18.4K. ## How did search popularity change for vacation rental management platforms worldwide in August 2026? - Estimated monthly branded searches for OwnerRez worldwide rose 20% over 11 measured months, from 15.4K to 18.4K in August 2026. - Estimated monthly branded searches for Hostfully worldwide fell 33% over 11 measured months, from 10.1K to 6.7K in August 2026. ## Month by month | Month | Hostfully estimated searches | Hostfully Share of Search | Hostfully rank | OwnerRez estimated searches | OwnerRez Share of Search | OwnerRez rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.1K | 7% | 5 | 15.4K | 10.7% | 4 | | Nov 2025 | 6.7K | 4.7% | 5 | 15.3K | 10.7% | 4 | | Dec 2025 | 6.7K | 5% | 5 | 15.4K | 11.5% | 4 | | Jan 2026 | 8.2K | 5.4% | 5 | 15.4K | 10.2% | 4 | | Feb 2026 | 6.7K | 4.8% | 5 | 15.3K | 10.9% | 4 | | Mar 2026 | 8.2K | 5% | 5 | 18.6K | 11.4% | 4 | | Apr 2026 | 8.2K | 5% | 5 | 18.5K | 11.4% | 4 | | May 2026 | 8.2K | 4.8% | 5 | 18.5K | 10.8% | 4 | | Jun 2026 | 6.7K | 4.4% | 5 | 18.6K | 12.2% | 4 | | Jul 2026 | 6.7K | 4.4% | 5 | 18.5K | 12.1% | 4 | | Aug 2026 | 6.7K | 4.4% | 5 | 18.4K | 12.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hostfully’s and OwnerRez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hostfully**: Measured on the search terms “hostfully”, “hostfully app”, “hostfully com”, “hostfully pms” and “hostfully vacation rentals”, summed into one figure. - **OwnerRez**: Measured on the search terms “ownerrez”, “ownerrez app”, “ownerrez com”, “ownerrez pms” and “ownerrez property management”, summed into one figure. - [Hostfully profile](/demand/global-en/brands/hostfully) - [OwnerRez profile](/demand/global-en/brands/ownerrez) - [All vacation rental management platforms worldwide](/demand/global-en/categories/vacation-rental-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hostfully or OwnerRez? In August 2026, OwnerRez had more branded searches than Hostfully among vacation rental management platforms worldwide. OwnerRez was estimated to have 18.4K branded searches compared to Hostfully’s 6.7K, and held a 12.1% Share of Search versus Hostfully’s 4.4%. ## Cite this page Brandwave. "Hostfully vs OwnerRez: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hostfully-vs-ownerrez This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hostfully-vs-ownerrez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.