---
title: "Hostelworld vs Mad Monkey: Which is searched more?"
description: "Which is more popular in search, Hostelworld or Mad Monkey? Compare estimated monthly branded-search demand and Share of Search inside the Hostel booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hostelworld-vs-mad-monkey"
publisher: "Brandwave"
---

# Hostelworld vs Mad Monkey: Which is searched more?

Which is more popular in search, Hostelworld or Mad Monkey? Compare estimated monthly branded-search demand and Share of Search inside the Hostel booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hostelworld and Mad Monkey
- **Competitive set**: Hostel booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Hostelworld Share of Search**: 6.7%
- **Mad Monkey Share of Search**: 0.4%

## Which is more popular in search, Hostelworld or Mad Monkey?

- In August 2026, Hostelworld had more branded searches than Mad Monkey among hostel booking platforms worldwide. Hostelworld was estimated to have 450K branded searches compared to Mad Monkey’s 27.1K, and held a 6.7% Share of Search versus Mad Monkey’s 0.4%.
- Hostelworld was ahead of Mad Monkey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hostelworld’s estimated Share of Search among hostel booking platforms worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Mad Monkey’s estimated Share of Search among hostel booking platforms worldwide moved from 0.6% to 0.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for hostel booking platforms worldwide in August 2026?

- In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.
- Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Hostelworld estimated searches | Hostelworld Share of Search | Hostelworld rank | Mad Monkey estimated searches | Mad Monkey Share of Search | Mad Monkey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 6.7% | 2 | 33.1K | 0.6% | 4 |
| Nov 2025 | 368K | 6.7% | 2 | 27.1K | 0.49% | 4 |
| Dec 2025 | 368K | 6.7% | 2 | 33.1K | 0.6% | 4 |
| Jan 2026 | 450K | 6.7% | 2 | 33.1K | 0.49% | 4 |
| Feb 2026 | 368K | 6.7% | 2 | 33.1K | 0.6% | 4 |
| Mar 2026 | 450K | 8.1% | 2 | 33.1K | 0.59% | 4 |
| Apr 2026 | 450K | 8.1% | 2 | 33.1K | 0.59% | 4 |
| May 2026 | 450K | 6.7% | 2 | 27.1K | 0.4% | 4 |
| Jun 2026 | 450K | 8.1% | 2 | 22.2K | 0.4% | 4 |
| Jul 2026 | 450K | 8.1% | 2 | 27.1K | 0.49% | 4 |
| Aug 2026 | 450K | 6.7% | 2 | 27.1K | 0.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hostelworld’s and Mad Monkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hostelworld**: Measured on the search term “hostelworld”.
- **Mad Monkey**: Measured on the search term “mad monkey”.

- [Hostelworld profile](/demand/global-en/brands/hostelworld)
- [Mad Monkey profile](/demand/global-en/brands/mad-monkey)
- [All hostel booking platforms worldwide](/demand/global-en/categories/hostel-booking-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hostelworld or Mad Monkey?

In August 2026, Hostelworld had more branded searches than Mad Monkey among hostel booking platforms worldwide. Hostelworld was estimated to have 450K branded searches compared to Mad Monkey’s 27.1K, and held a 6.7% Share of Search versus Mad Monkey’s 0.4%.

## Cite this page

Brandwave. "Hostelworld vs Mad Monkey: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hostelworld-vs-mad-monkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hostelworld-vs-mad-monkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.