--- title: "Hoshizaki vs True Refrigeration: Which is searched more?" description: "Is Hoshizaki or True Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoshizaki-vs-true-refrigeration" publisher: "Brandwave" --- # Hoshizaki vs True Refrigeration: Which is searched more? Is Hoshizaki or True Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoshizaki and True Refrigeration - **Competitive set**: Commercial refrigeration brands - **Market**: Global - **Month measured**: Sep 2026 - **Hoshizaki Share of Search**: 30.4% - **True Refrigeration Share of Search**: 16.6% ## Is Hoshizaki or True Refrigeration more popular in search? - In September 2026, Hoshizaki had more branded searches than True Refrigeration among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while True Refrigeration had 12,100. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 16.6%. - Hoshizaki was ahead of True Refrigeration in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hoshizaki’s share of searches among commercial refrigeration brands worldwide moved from 27.2% to 30.4%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands worldwide moved from 18.2% to 16.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top commercial refrigeration brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoshizaki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. True Refrigeration was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. True Refrigeration was listed before Hoshizaki in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | True Refrigeration | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Traulsen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hoshizaki | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Turbo Air | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Beverage-Air | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Atosa | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Continental Refrigerator | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | SKOPE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Williams Refrigeration | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial refrigeration brands - Asked ChatGPT "Which commercial refrigeration brand should I buy?": 1. True Refrigeration, 2. Turbo Air, 3. Traulsen, 4. Atosa - Asked ChatGPT "What are the best commercial refrigeration brands?": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Beverage-Air, 5. Turbo Air, 6. Continental Refrigerator, 7. Atosa - Asked ChatGPT "What's the best commercial refrigeration brand for a restaurant kitchen?": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Beverage-Air, 5. Atosa, 6. Turbo Air - Searched Google, AI Overview "commercial refrigeration brands": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Turbo Air, 5. Beverage-Air, 6. Continental Refrigerator, 7. Atosa - Searched Google, AI Overview "best commercial fridge": 1. Hoshizaki, 2. Turbo Air, 3. Beverage-Air, 4. Atosa, 5. Continental Refrigerator, 6. Traulsen Not named in any answer: SKOPE and Williams Refrigeration. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for commercial refrigeration brands worldwide in September 2026? - In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%. - In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands worldwide, from 18.5% to 16.6%. ## Month by month | Month | Hoshizaki estimated searches | Hoshizaki Share of Search | Hoshizaki rank | True Refrigeration estimated searches | True Refrigeration Share of Search | True Refrigeration rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 27.2% | 1 | 14.8K | 18.2% | 3 | | Nov 2025 | 18.1K | 25.6% | 2 | 12.1K | 17.1% | 3 | | Dec 2025 | 18.1K | 27.6% | 1 | 12.1K | 18.4% | 3 | | Jan 2026 | 22.2K | 28.1% | 1 | 14.8K | 18.7% | 3 | | Feb 2026 | 18.1K | 25.3% | 2 | 12.1K | 16.9% | 3 | | Mar 2026 | 22.2K | 27.7% | 1 | 14.8K | 18.5% | 3 | | Apr 2026 | 22.2K | 27.7% | 1 | 14.8K | 18.5% | 3 | | May 2026 | 22.2K | 29.1% | 1 | 12.1K | 15.9% | 3 | | Jun 2026 | 22.2K | 28.9% | 1 | 12.1K | 15.8% | 3 | | Jul 2026 | 22.2K | 28.1% | 1 | 14.8K | 18.7% | 3 | | Aug 2026 | 22.2K | 27.7% | 1 | 14.8K | 18.5% | 3 | | Sep 2026 | 22.2K | 30.4% | 1 | 12.1K | 16.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hoshizaki’s and True Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoshizaki**: Measured on the search term “hoshizaki”. - **True Refrigeration**: Measured on the search term “true refrigeration”. - [Hoshizaki profile](/demand/global-en/brands/hoshizaki) - [True Refrigeration profile](/demand/global-en/brands/true-refrigeration) - [All commercial refrigeration brands worldwide](/demand/global-en/categories/commercial-refrigeration-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoshizaki or True Refrigeration more popular in search? In September 2026, Hoshizaki had more branded searches than True Refrigeration among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while True Refrigeration had 12,100. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 16.6%. ## Cite this page Brandwave. "Hoshizaki vs True Refrigeration: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoshizaki-vs-true-refrigeration This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoshizaki-vs-true-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.