--- title: "Hoshizaki vs Traulsen: Which is searched more?" description: "Is Hoshizaki or Traulsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoshizaki-vs-traulsen" publisher: "Brandwave" --- # Hoshizaki vs Traulsen: Which is searched more? Is Hoshizaki or Traulsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoshizaki and Traulsen - **Competitive set**: Commercial refrigeration brands - **Market**: Global - **Month measured**: Sep 2026 - **Hoshizaki Share of Search**: 30.4% - **Traulsen Share of Search**: 6% ## Is Hoshizaki or Traulsen more popular in search? - In September 2026, Hoshizaki had more branded searches than Traulsen among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while Traulsen had 4,400. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and Traulsen accounted for 6%. - Hoshizaki was ahead of Traulsen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hoshizaki’s share of searches among commercial refrigeration brands worldwide moved from 27.2% to 30.4%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Traulsen’s share of searches among commercial refrigeration brands worldwide moved from 3.6% to 6%, and its estimated monthly branded searches moved from 2.9K to 4.4K. ## Top commercial refrigeration brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Traulsen appeared in all five answers. Hoshizaki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Traulsen was listed before Hoshizaki in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | True Refrigeration | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Traulsen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hoshizaki | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Turbo Air | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Beverage-Air | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Atosa | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Continental Refrigerator | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | SKOPE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Williams Refrigeration | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial refrigeration brands - Asked ChatGPT "Which commercial refrigeration brand should I buy?": 1. True Refrigeration, 2. Turbo Air, 3. Traulsen, 4. Atosa - Asked ChatGPT "What are the best commercial refrigeration brands?": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Beverage-Air, 5. Turbo Air, 6. Continental Refrigerator, 7. Atosa - Asked ChatGPT "What's the best commercial refrigeration brand for a restaurant kitchen?": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Beverage-Air, 5. Atosa, 6. Turbo Air - Searched Google, AI Overview "commercial refrigeration brands": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Turbo Air, 5. Beverage-Air, 6. Continental Refrigerator, 7. Atosa - Searched Google, AI Overview "best commercial fridge": 1. Hoshizaki, 2. Turbo Air, 3. Beverage-Air, 4. Atosa, 5. Continental Refrigerator, 6. Traulsen Not named in any answer: SKOPE and Williams Refrigeration. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for commercial refrigeration brands worldwide in September 2026? - In September 2026, Traulsen overtook Atosa and 2 others to rank 5th among commercial refrigeration brands worldwide, with 6% of the searches. - In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%. ## Month by month | Month | Hoshizaki estimated searches | Hoshizaki Share of Search | Hoshizaki rank | Traulsen estimated searches | Traulsen Share of Search | Traulsen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 27.2% | 1 | 2.9K | 3.6% | 7 | | Nov 2025 | 18.1K | 25.6% | 2 | 2.4K | 3.4% | 7 | | Dec 2025 | 18.1K | 27.6% | 1 | 1.9K | 2.9% | 7 | | Jan 2026 | 22.2K | 28.1% | 1 | 2.4K | 3% | 7 | | Feb 2026 | 18.1K | 25.3% | 2 | 2.4K | 3.4% | 7 | | Mar 2026 | 22.2K | 27.7% | 1 | 2.4K | 3% | 8 | | Apr 2026 | 22.2K | 27.7% | 1 | 2.4K | 3% | 8 | | May 2026 | 22.2K | 29.1% | 1 | 2.4K | 3.1% | 7 | | Jun 2026 | 22.2K | 28.9% | 1 | 2.4K | 3.1% | 8 | | Jul 2026 | 22.2K | 28.1% | 1 | 2.4K | 3% | 8 | | Aug 2026 | 22.2K | 27.7% | 1 | 2.4K | 3% | 8 | | Sep 2026 | 22.2K | 30.4% | 1 | 4.4K | 6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hoshizaki’s and Traulsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoshizaki**: Measured on the search term “hoshizaki”. - **Traulsen**: Measured on the search term “traulsen”. - [Hoshizaki profile](/demand/global-en/brands/hoshizaki) - [Traulsen profile](/demand/global-en/brands/traulsen) - [All commercial refrigeration brands worldwide](/demand/global-en/categories/commercial-refrigeration-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoshizaki or Traulsen more popular in search? In September 2026, Hoshizaki had more branded searches than Traulsen among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while Traulsen had 4,400. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and Traulsen accounted for 6%. ## Cite this page Brandwave. "Hoshizaki vs Traulsen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoshizaki-vs-traulsen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoshizaki-vs-traulsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.