---
title: "Horlicks vs Ovaltine: Which is searched more?"
description: "Which is more popular in search, Horlicks or Ovaltine? Compare estimated monthly branded-search demand and Share of Search inside the Malt drinks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/horlicks-vs-ovaltine"
publisher: "Brandwave"
---

# Horlicks vs Ovaltine: Which is searched more?

Which is more popular in search, Horlicks or Ovaltine? Compare estimated monthly branded-search demand and Share of Search inside the Malt drinks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Horlicks and Ovaltine
- **Competitive set**: Malt drinks
- **Market**: Global
- **Month measured**: Aug 2026
- **Horlicks Share of Search**: 0.08%
- **Ovaltine Share of Search**: 13.5%

## Which is more popular in search, Horlicks or Ovaltine?

- In August 2026, Ovaltine had more branded searches than Horlicks among malt drinks worldwide. Ovaltine was estimated to have 165K branded searches compared to Horlicks’ 1K, and held a 13.5% Share of Search versus Horlicks’ 0.08%.
- Ovaltine was ahead of Horlicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Horlicks’ estimated Share of Search among malt drinks worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 11 months ending August 2026, Ovaltine’s estimated Share of Search among malt drinks worldwide moved from 21.9% to 13.5%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for malt drinks worldwide in August 2026?

- Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Horlicks estimated searches | Horlicks Share of Search | Horlicks rank | Ovaltine estimated searches | Ovaltine Share of Search | Ovaltine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.1% | 5 | 201K | 21.9% | 2 |
| Nov 2025 | 880 | 0.1% | 5 | 201K | 22.1% | 2 |
| Dec 2025 | 1K | 0.1% | 5 | 246K | 25.7% | 2 |
| Jan 2026 | 1.6K | 0.15% | 5 | 201K | 18.8% | 2 |
| Feb 2026 | 1.6K | 0.15% | 5 | 165K | 16% | 2 |
| Mar 2026 | 1.3K | 0.13% | 5 | 165K | 16% | 2 |
| Apr 2026 | 1K | 0.1% | 5 | 135K | 13.5% | 2 |
| May 2026 | 880 | 0.09% | 5 | 165K | 16% | 2 |
| Jun 2026 | 1K | 0.08% | 5 | 135K | 11.4% | 2 |
| Jul 2026 | 1K | 0.08% | 5 | 165K | 13.6% | 2 |
| Aug 2026 | 1K | 0.08% | 5 | 165K | 13.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Horlicks’ and Ovaltine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Horlicks**: Measured on the search term “horlicks malt”.
- **Ovaltine**: Measured on the search term “ovaltine”.

- [Horlicks profile](/demand/global-en/brands/horlicks)
- [Ovaltine profile](/demand/global-en/brands/ovaltine)
- [All malt drinks worldwide](/demand/global-en/categories/malt-drinks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Horlicks or Ovaltine?

In August 2026, Ovaltine had more branded searches than Horlicks among malt drinks worldwide. Ovaltine was estimated to have 165K branded searches compared to Horlicks’ 1K, and held a 13.5% Share of Search versus Horlicks’ 0.08%.

## Cite this page

Brandwave. "Horlicks vs Ovaltine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/horlicks-vs-ovaltine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/horlicks-vs-ovaltine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.