--- title: "HORL vs Work Sharp: Which is searched more?" description: "Is HORL or Work Sharp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/horl-vs-work-sharp" publisher: "Brandwave" --- # HORL vs Work Sharp: Which is searched more? Is HORL or Work Sharp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HORL and Work Sharp - **Competitive set**: Knife sharpener brands - **Market**: Global - **Month measured**: Sep 2026 - **HORL Share of Search**: 34.8% - **Work Sharp Share of Search**: 34.8% ## Is HORL or Work Sharp more popular in search? - In September 2026, HORL and Work Sharp were level in searches among knife sharpener brands worldwide, with an estimated 27.1K branded searches each, at 34.8% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: HORL took it in November 2025, Work Sharp took it in February 2026. - Across the 12 months ending September 2026, HORL’s share of searches among knife sharpener brands worldwide moved from 26% to 34.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Work Sharp’s share of searches among knife sharpener brands worldwide moved from 38.7% to 34.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top knife sharpener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Work Sharp appeared in all five answers. HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Work Sharp was listed before HORL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chef’sChoice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HORL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | AnySharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife sharpener brands - Asked ChatGPT "Which knife sharpener brand should I buy?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What are the best knife sharpener brands?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What's the best knife sharpener brand for dull kitchen knives?": 1. Chef’sChoice, 2. Work Sharp, 3. KitchenIQ - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. HORL - Searched Google, AI Overview "electric knife sharpener": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: AnySharp and Wusthof. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knife sharpener brands worldwide in September 2026? - In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches. - In September 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 37.8% to 34.8%. ## Month by month | Month | HORL estimated searches | HORL Share of Search | HORL rank | Work Sharp estimated searches | Work Sharp Share of Search | Work Sharp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 26% | 2 | 33.1K | 38.7% | 1 | | Nov 2025 | 49.5K | 38.4% | 1 | 40.5K | 31.4% | 2 | | Dec 2025 | 60.5K | 39.9% | 1 | 40.5K | 26.7% | 2 | | Jan 2026 | 33.1K | 33.4% | 1 | 33.1K | 33.4% | 2 | | Feb 2026 | 22.2K | 27.2% | 2 | 27.1K | 33.2% | 1 | | Mar 2026 | 22.2K | 26.4% | 2 | 27.1K | 32.3% | 1 | | Apr 2026 | 22.2K | 28.1% | 1 | 22.2K | 28.1% | 2 | | May 2026 | 27.1K | 33.3% | 1 | 27.1K | 33.3% | 2 | | Jun 2026 | 22.2K | 29.2% | 2 | 27.1K | 35.7% | 1 | | Jul 2026 | 22.2K | 32.1% | 1 | 22.2K | 32.1% | 2 | | Aug 2026 | 27.1K | 30.9% | 2 | 33.1K | 37.8% | 1 | | Sep 2026 | 27.1K | 34.8% | 1 | 27.1K | 34.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HORL’s and Work Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HORL**: Measured on the search term “horl”. - **Work Sharp**: Measured on the search term “work sharp”. - [HORL profile](/demand/global-en/brands/horl) - [Work Sharp profile](/demand/global-en/brands/work-sharp) - [All knife sharpener brands worldwide](/demand/global-en/categories/knife-sharpener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HORL or Work Sharp more popular in search? In September 2026, HORL and Work Sharp were level in searches among knife sharpener brands worldwide, with an estimated 27.1K branded searches each, at 34.8% of the total each. ## Cite this page Brandwave. "HORL vs Work Sharp: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/horl-vs-work-sharp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/horl-vs-work-sharp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.