--- title: "HORL vs Shapton: Which is more popular?" description: "Is HORL or Shapton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/horl-vs-shapton" publisher: "Brandwave" --- # HORL vs Shapton: Which is more popular? Is HORL or Shapton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HORL and Shapton - **Competitive set**: Knife sharpener brands - **Market**: Global - **Month measured**: Oct 2026 - **HORL Share of Search**: 31.4% - **Shapton Share of Search**: 2.3% ## Is HORL or Shapton more popular in search? - In October 2026, HORL had more branded searches than Shapton among knife sharpener brands worldwide. HORL had about 33,100 branded searches, while Shapton had 2,400. HORL made up 31.4% of all knife sharpener brand searches we track, and Shapton accounted for 2.3%. - HORL was ahead of Shapton in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, HORL’s share of searches among knife sharpener brands worldwide moved from 31.7% to 31.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending October 2026, Shapton’s share of searches among knife sharpener brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top knife sharpener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shapton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HORL was listed before Shapton in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chef’sChoice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HORL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Spyderco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lansky | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenIQ | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shapton | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wicked Edge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smith's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AnySharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DMT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife sharpener brands - Asked ChatGPT "Which knife sharpener brand should I buy?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What are the best knife sharpener brands?": 1. Work Sharp, 2. Chef’sChoice, 3. Spyderco, 4. Lansky, 5. HORL, 6. Shapton - Asked ChatGPT "What's the best knife sharpener brand for dull kitchen knives?": 1. Chef’sChoice, 2. Work Sharp, 3. KitchenIQ - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. HORL, 3. Spyderco - Searched Google, AI Overview "electric knife sharpener": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: Wicked Edge, Smith's, Wusthof, AnySharp and DMT. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knife sharpener brands worldwide in October 2026? - In October 2026, HORL gained share of searches among knife sharpener brands worldwide, from 27.6% to 31.4%. - Estimated monthly branded searches for Shapton worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in October 2026. ## How has branded search for HORL and Shapton changed worldwide over the last 12 months? | Month | HORL estimated searches | HORL Share of Search | HORL rank | Shapton estimated searches | Shapton Share of Search | Shapton rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 49.5K | 31.7% | 1 | 2.9K | 1.9% | 11 | | Dec 2025 | 60.5K | 35.3% | 1 | 3.6K | 2.1% | 10 | | Jan 2026 | 33.1K | 27.6% | 1 | 2.9K | 2.4% | 11 | | Feb 2026 | 22.2K | 23.7% | 2 | 2.4K | 2.6% | 10 | | Mar 2026 | 22.2K | 23.6% | 2 | 2.4K | 2.5% | 10 | | Apr 2026 | 22.2K | 25.2% | 1 | 2.4K | 2.7% | 9 | | May 2026 | 27.1K | 26.7% | 1 | 2.4K | 2.4% | 10 | | Jun 2026 | 22.2K | 23.8% | 2 | 1.9K | 2% | 10 | | Jul 2026 | 22.2K | 26.5% | 1 | 1.9K | 2.3% | 11 | | Aug 2026 | 27.1K | 25.5% | 2 | 2.4K | 2.3% | 10 | | Sep 2026 | 27.1K | 27.6% | 1 | 2.4K | 2.4% | 9 | | Oct 2026 | 33.1K | 31.4% | 1 | 2.4K | 2.3% | 9 | ## How are HORL’s and Shapton’s branded searches counted? Brandwave collects information about searches that people make online using HORL’s and Shapton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HORL**: Measured on the search term “horl”. - **Shapton**: Measured on the search term “shapton”. - [HORL profile](/demand/global-en/brands/horl) - [Shapton profile](/demand/global-en/brands/shapton) - [All knife sharpener brands worldwide](/demand/global-en/categories/knife-sharpener-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HORL or Shapton more popular in search? In October 2026, HORL had more branded searches than Shapton among knife sharpener brands worldwide. HORL had about 33,100 branded searches, while Shapton had 2,400. HORL made up 31.4% of all knife sharpener brand searches we track, and Shapton accounted for 2.3%. ## Cite this page Brandwave. "HORL vs Shapton: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/horl-vs-shapton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/horl-vs-shapton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.