--- title: "Horizon Fitness vs Peloton: Which is searched more?" description: "Is Horizon Fitness or Peloton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/horizon-fitness-vs-peloton" publisher: "Brandwave" --- # Horizon Fitness vs Peloton: Which is searched more? Is Horizon Fitness or Peloton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Horizon Fitness and Peloton - **Competitive set**: Treadmill brands - **Market**: Global - **Month measured**: Sep 2026 - **Horizon Fitness Share of Search**: 0.46% - **Peloton Share of Search**: 44.3% ## Is Horizon Fitness or Peloton more popular in search? - In September 2026, Peloton had more branded searches than Horizon Fitness among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Horizon Fitness had 8,100. Peloton made up 44.3% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. - Peloton was ahead of Horizon Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Horizon Fitness’ share of searches among treadmill brands worldwide moved from 0.35% to 0.46%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Peloton’s share of searches among treadmill brands worldwide moved from 50.2% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 788K. ## Top treadmill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Horizon Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peloton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Horizon Fitness was listed before Peloton in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sole Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Horizon Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Life Fitness | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Peloton | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about treadmill brands - Asked ChatGPT "Which treadmill brand should I buy?": 1. Horizon Fitness, 2. Sole Fitness, 3. NordicTrack, 4. Life Fitness - Asked ChatGPT "What are the best treadmill brands?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness, 5. Peloton - Asked ChatGPT "What's the best treadmill brand for home workouts?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness - Searched Google, AI Overview "best treadmill": 1. NordicTrack, 2. Sole Fitness - Searched Google, AI Overview "home treadmill": 1. NordicTrack Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for treadmill brands worldwide in September 2026? - Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026. ## Month by month | Month | Horizon Fitness estimated searches | Horizon Fitness Share of Search | Horizon Fitness rank | Peloton estimated searches | Peloton Share of Search | Peloton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.35% | 6 | 1.2M | 50.2% | 1 | | Nov 2025 | 9.9K | 0.4% | 6 | 1.1M | 46.7% | 1 | | Dec 2025 | 9.9K | 0.4% | 6 | 1.2M | 47% | 1 | | Jan 2026 | 12.1K | 0.42% | 6 | 1.2M | 40.8% | 1 | | Feb 2026 | 9.9K | 0.46% | 6 | 947K | 43.9% | 1 | | Mar 2026 | 8.1K | 0.38% | 6 | 924K | 42.9% | 1 | | Apr 2026 | 8.1K | 0.39% | 6 | 924K | 44.2% | 1 | | May 2026 | 6.6K | 0.32% | 6 | 924K | 45.4% | 1 | | Jun 2026 | 6.6K | 0.35% | 6 | 788K | 41.5% | 1 | | Jul 2026 | 6.6K | 0.34% | 6 | 788K | 40.9% | 1 | | Aug 2026 | 8.1K | 0.45% | 6 | 788K | 43.9% | 1 | | Sep 2026 | 8.1K | 0.46% | 6 | 788K | 44.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Horizon Fitness’ and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Horizon Fitness**: Measured on the search term “horizon fitness”. - **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure. - [Horizon Fitness profile](/demand/global-en/brands/horizon-fitness) - [Peloton profile](/demand/global-en/brands/peloton) - [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Horizon Fitness or Peloton more popular in search? In September 2026, Peloton had more branded searches than Horizon Fitness among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Horizon Fitness had 8,100. Peloton made up 44.3% of all treadmill brand searches we track, and Horizon Fitness accounted for 0.46%. ## Cite this page Brandwave. "Horizon Fitness vs Peloton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/horizon-fitness-vs-peloton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/horizon-fitness-vs-peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.