--- title: "Hootsuite vs YouScan: Which is more popular?" description: "Is Hootsuite or YouScan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-youscan" publisher: "Brandwave" --- # Hootsuite vs YouScan: Which is more popular? Is Hootsuite or YouScan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and YouScan - **Competitive set**: Social listening platforms - **Market**: Global - **Month measured**: Oct 2026 - **Hootsuite Share of Search**: 0.33% - **YouScan Share of Search**: 12.2% ## Is Hootsuite or YouScan more popular in search? - In October 2026, YouScan had more branded searches than Hootsuite among social listening platforms worldwide. YouScan had about 12,100 branded searches, while Hootsuite had 330. YouScan made up 12.2% of all social listening platform searches we track, and Hootsuite accounted for 0.33%. - YouScan was ahead of Hootsuite in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hootsuite’s share of searches among social listening platforms worldwide moved from 0.9% to 0.33%, and its estimated monthly branded searches moved from 1K to 330. - Across the 12 months ending October 2026, YouScan’s share of searches among social listening platforms worldwide moved from 4.8% to 12.2%, and its estimated monthly branded searches moved from 5.4K to 12.1K. ## Top social listening platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouScan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hootsuite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hootsuite and YouScan were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meltwater | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sprout Social | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | YouScan | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mention | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Awario | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social listening platforms - Asked ChatGPT "Which social listening platform should I use?": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Brand24, 5. YouScan - Asked ChatGPT "What are the best social listening platforms?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. YouScan, 6. Hootsuite - Asked ChatGPT "What's the best social listening platform for brand monitoring?": 1. Brandwatch, 2. Brand24, 3. Meltwater, 4. Sprout Social, 5. Mention - Searched Google, AI Overview "social listening platforms": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24, 5. Hootsuite, 6. YouScan - Searched Google, AI Overview "best social listening tool": 1. Meltwater, 2. Brandwatch, 3. Sprout Social, 4. Hootsuite, 5. Brand24, 6. YouScan Not named in any answer: Awario. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social listening platforms worldwide in October 2026? - In October 2026, YouScan gained share of searches among social listening platforms worldwide, from 6.2% to 12.2%. - Estimated monthly branded searches for Hootsuite worldwide fell 67.6% over 12 measured months, from 1K to 330 in October 2026. ## How has branded search for Hootsuite and YouScan changed worldwide over the last 12 months? | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | YouScan estimated searches | YouScan Share of Search | YouScan rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 0.9% | 5 | 5.4K | 4.8% | 3 | | Dec 2025 | 790 | 0.84% | 5 | 5.4K | 5.8% | 3 | | Jan 2026 | 990 | 1% | 5 | 6.6K | 6.8% | 3 | | Feb 2026 | 1.4K | 1.4% | 5 | 8.1K | 8.2% | 3 | | Mar 2026 | 1.7K | 1.5% | 5 | 6.6K | 5.7% | 3 | | Apr 2026 | 1.7K | 1.8% | 5 | 6.6K | 6.8% | 3 | | May 2026 | 1.7K | 1.7% | 5 | 6.6K | 6.9% | 3 | | Jun 2026 | 1.1K | 1.1% | 6 | 6.6K | 6.9% | 3 | | Jul 2026 | 660 | 0.84% | 6 | 5.4K | 6.9% | 3 | | Aug 2026 | 660 | 0.85% | 6 | 5.4K | 6.9% | 3 | | Sep 2026 | 640 | 0.73% | 6 | 5.4K | 6.2% | 3 | | Oct 2026 | 330 | 0.33% | 6 | 12.1K | 12.2% | 3 | ## How are Hootsuite’s and YouScan’s branded searches counted? Brandwave collects information about searches that people make online using Hootsuite’s and YouScan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search terms “hootsuite application”, “hootsuite listening”, “hootsuite social listening”, “hootsuite social media”, “hootsuite social media listening”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social monitoring” and “social listening on hootsuite”, summed into one figure. - **YouScan**: Measured on the search term “youscan”. - [Hootsuite profile](/demand/global-en/brands/hootsuite) - [YouScan profile](/demand/global-en/brands/youscan) - [All social listening platforms worldwide](/demand/global-en/categories/social-listening-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hootsuite or YouScan more popular in search? In October 2026, YouScan had more branded searches than Hootsuite among social listening platforms worldwide. YouScan had about 12,100 branded searches, while Hootsuite had 330. YouScan made up 12.2% of all social listening platform searches we track, and Hootsuite accounted for 0.33%. ## Cite this page Brandwave. "Hootsuite vs YouScan: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-youscan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-youscan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.