--- title: "Hootsuite vs Postwise: Which is more popular by branded search?" description: "Which is more popular in search, Hootsuite or Postwise? Compare estimated monthly branded-search demand and Share of Search inside the AI social media tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-postwise" publisher: "Brandwave" --- # Hootsuite vs Postwise: Which is more popular by branded search? Which is more popular in search, Hootsuite or Postwise? Compare estimated monthly branded-search demand and Share of Search inside the AI social media tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and Postwise - **Competitive set**: AI social media tools - **Market**: Global - **Month measured**: Aug 2026 - **Hootsuite Share of Search**: 17.6% - **Postwise Share of Search**: 0.07% ## Which is more popular in search, Hootsuite or Postwise? - In August 2026, Hootsuite had more branded searches than Postwise among AI social media tools worldwide. Hootsuite was estimated to have 125K branded searches compared to Postwise’s 480, and held a 17.6% Share of Search versus Postwise’s 0.07%. - Hootsuite was ahead of Postwise in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among AI social media tools worldwide moved from 26.5% to 17.6%, and its estimated monthly branded searches moved from 224K to 125K. - Across the 11 months ending August 2026, Postwise’s estimated Share of Search among AI social media tools worldwide moved from 0.12% to 0.07%, and its estimated monthly branded searches moved from 1K to 480. ## How did search popularity change for AI social media tools worldwide in August 2026? - In August 2026, Hootsuite gained estimated Share of Search among AI social media tools worldwide, from 16.8% to 17.6%. - Estimated monthly branded searches for Postwise worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026. ## Month by month | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | Postwise estimated searches | Postwise Share of Search | Postwise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 224K | 26.5% | 2 | 1K | 0.12% | 5 | | Nov 2025 | 222K | 26.6% | 2 | 1K | 0.12% | 5 | | Dec 2025 | 183K | 26.4% | 2 | 880 | 0.13% | 5 | | Jan 2026 | 267K | 29.6% | 2 | 1K | 0.11% | 5 | | Feb 2026 | 227K | 29.3% | 2 | 880 | 0.11% | 5 | | Mar 2026 | 227K | 25.8% | 2 | 1K | 0.11% | 5 | | Apr 2026 | 189K | 22.1% | 2 | 880 | 0.1% | 5 | | May 2026 | 171K | 20.6% | 2 | 590 | 0.07% | 5 | | Jun 2026 | 168K | 23.1% | 2 | 590 | 0.08% | 5 | | Jul 2026 | 126K | 16.8% | 2 | 480 | 0.06% | 5 | | Aug 2026 | 125K | 17.6% | 2 | 480 | 0.07% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hootsuite’s and Postwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search terms “hoot suite com”, “hootsuite”, “hootsuite ads”, “hootsuite advertising”, “hootsuite analytics”, “hootsuite app”, “hootsuite application”, “hootsuite cost”, “hootsuite enterprise”, “hootsuite for nonprofits”, “hootsuite insights”, “hootsuite media”, “hootsuite planner”, “hootsuite plans”, “hootsuite plans and pricing”, “hootsuite pricing”, “hootsuite pricing plans”, “hootsuite professional plan”, “hootsuite reports”, “hootsuite sentiment analysis”, “hootsuite social”, “hootsuite social listening”, “hootsuite social listening tool”, “hootsuite social marketing”, “hootsuite social media”, “hootsuite social media analytics”, “hootsuite social media listening”, “hootsuite social media management”, “hootsuite social media manager”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social media planner”, “hootsuite social media scheduler”, “hootsuite social media scheduling”, “hootsuite social media tools”, “hootsuite social monitoring”, “professional plan hootsuite”, “social listening on hootsuite”, “social media analytics hootsuite” and “social media plan hootsuite”, summed into one figure. - **Postwise**: Measured on the search term “postwise”. - [Hootsuite profile](/demand/global-en/brands/hootsuite) - [Postwise profile](/demand/global-en/brands/postwise) - [All AI social media tools worldwide](/demand/global-en/categories/ai-social-media-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hootsuite or Postwise? In August 2026, Hootsuite had more branded searches than Postwise among AI social media tools worldwide. Hootsuite was estimated to have 125K branded searches compared to Postwise’s 480, and held a 17.6% Share of Search versus Postwise’s 0.07%. ## Cite this page Brandwave. "Hootsuite vs Postwise: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-postwise This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-postwise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.