--- title: "Hootsuite vs Mention: Which is more popular?" description: "Is Hootsuite or Mention more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-mention" publisher: "Brandwave" --- # Hootsuite vs Mention: Which is more popular? Is Hootsuite or Mention more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and Mention - **Competitive set**: Social listening platforms - **Market**: Global - **Month measured**: Oct 2026 - **Hootsuite Share of Search**: 0.33% - **Mention Share of Search**: 0.17% ## Is Hootsuite or Mention more popular in search? - In October 2026, Hootsuite had more branded searches than Mention among social listening platforms worldwide. Hootsuite had about 330 branded searches, while Mention had 170. Hootsuite made up 0.33% of all social listening platform searches we track, and Mention accounted for 0.17%. - Hootsuite was ahead of Mention in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hootsuite’s share of searches among social listening platforms worldwide moved from 0.9% to 0.33%, and its estimated monthly branded searches moved from 1K to 330. - Across the 12 months ending October 2026, Mention’s share of searches among social listening platforms worldwide moved from 0.34% to 0.17%, and its estimated monthly branded searches moved from 390 to 170. ## Top social listening platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mention was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hootsuite was listed before Mention in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meltwater | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sprout Social | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | YouScan | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mention | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Awario | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social listening platforms - Asked ChatGPT "Which social listening platform should I use?": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Brand24, 5. YouScan - Asked ChatGPT "What are the best social listening platforms?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. YouScan, 6. Hootsuite - Asked ChatGPT "What's the best social listening platform for brand monitoring?": 1. Brandwatch, 2. Brand24, 3. Meltwater, 4. Sprout Social, 5. Mention - Searched Google, AI Overview "social listening platforms": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24, 5. Hootsuite, 6. YouScan - Searched Google, AI Overview "best social listening tool": 1. Meltwater, 2. Brandwatch, 3. Sprout Social, 4. Hootsuite, 5. Brand24, 6. YouScan Not named in any answer: Awario. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social listening platforms worldwide in October 2026? - Estimated monthly branded searches for Hootsuite worldwide fell 67.6% over 12 measured months, from 1K to 330 in October 2026. - Estimated monthly branded searches for Mention worldwide fell 56.4% over 12 measured months, from 390 to 170 in October 2026. ## How has branded search for Hootsuite and Mention changed worldwide over the last 12 months? | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | Mention estimated searches | Mention Share of Search | Mention rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 0.9% | 5 | 390 | 0.34% | 8 | | Dec 2025 | 790 | 0.84% | 5 | 320 | 0.34% | 8 | | Jan 2026 | 990 | 1% | 5 | 480 | 0.49% | 7 | | Feb 2026 | 1.4K | 1.4% | 5 | 390 | 0.4% | 7 | | Mar 2026 | 1.7K | 1.5% | 5 | 480 | 0.41% | 7 | | Apr 2026 | 1.7K | 1.8% | 5 | 480 | 0.5% | 7 | | May 2026 | 1.7K | 1.7% | 5 | 390 | 0.41% | 7 | | Jun 2026 | 1.1K | 1.1% | 6 | 320 | 0.34% | 8 | | Jul 2026 | 660 | 0.84% | 6 | 390 | 0.5% | 7 | | Aug 2026 | 660 | 0.85% | 6 | 210 | 0.27% | 8 | | Sep 2026 | 640 | 0.73% | 6 | 260 | 0.3% | 8 | | Oct 2026 | 330 | 0.33% | 6 | 170 | 0.17% | 8 | ## How are Hootsuite’s and Mention’s branded searches counted? Brandwave collects information about searches that people make online using Hootsuite’s and Mention’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search terms “hootsuite application”, “hootsuite listening”, “hootsuite social listening”, “hootsuite social media”, “hootsuite social media listening”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social monitoring” and “social listening on hootsuite”, summed into one figure. - **Mention**: Measured on the search term “mention social listening”. - [Hootsuite profile](/demand/global-en/brands/hootsuite) - [Mention profile](/demand/global-en/brands/mention) - [All social listening platforms worldwide](/demand/global-en/categories/social-listening-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hootsuite or Mention more popular in search? In October 2026, Hootsuite had more branded searches than Mention among social listening platforms worldwide. Hootsuite had about 330 branded searches, while Mention had 170. Hootsuite made up 0.33% of all social listening platform searches we track, and Mention accounted for 0.17%. ## Cite this page Brandwave. "Hootsuite vs Mention: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-mention This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-mention. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.