---
title: "Hootsuite vs Later: Which is more popular by branded search?"
description: "Which is more popular in search, Hootsuite or Later? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-later"
publisher: "Brandwave"
---

# Hootsuite vs Later: Which is more popular by branded search?

Which is more popular in search, Hootsuite or Later? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hootsuite and Later
- **Competitive set**: Social media scheduling tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Hootsuite Share of Search**: 32.3%
- **Later Share of Search**: 4%

## Which is more popular in search, Hootsuite or Later?

- In August 2026, Hootsuite had more branded searches than Later among social media scheduling tools worldwide. Hootsuite was estimated to have 125K branded searches compared to Later’s 15.6K, and held a 32.3% Share of Search versus Later’s 4%.
- Hootsuite was ahead of Later in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide moved from 46% to 32.3%, and its estimated monthly branded searches moved from 224K to 125K.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media scheduling tools worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 20.4K to 15.6K.

## How did search popularity change for social media scheduling tools worldwide in August 2026?

- In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.
- In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.
- Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

## Month by month

| Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | Later estimated searches | Later Share of Search | Later rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 224K | 46% | 1 | 20.4K | 4.2% | 6 |
| Nov 2025 | 222K | 50.8% | 1 | 18.4K | 4.2% | 6 |
| Dec 2025 | 183K | 48.8% | 1 | 15.3K | 4.1% | 6 |
| Jan 2026 | 267K | 52.8% | 1 | 19.7K | 3.9% | 6 |
| Feb 2026 | 227K | 50.7% | 1 | 18.1K | 4% | 6 |
| Mar 2026 | 227K | 47.3% | 1 | 20.9K | 4.4% | 6 |
| Apr 2026 | 189K | 43.6% | 1 | 18.7K | 4.3% | 6 |
| May 2026 | 171K | 42.2% | 1 | 17.6K | 4.3% | 6 |
| Jun 2026 | 168K | 41% | 1 | 18.9K | 4.6% | 6 |
| Jul 2026 | 126K | 29.5% | 2 | 16.9K | 4% | 5 |
| Aug 2026 | 125K | 32.3% | 1 | 15.6K | 4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hootsuite’s and Later’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hootsuite**: Measured on the search terms “hoot suite com”, “hootsuite”, “hootsuite ads”, “hootsuite advertising”, “hootsuite analytics”, “hootsuite app”, “hootsuite application”, “hootsuite cost”, “hootsuite enterprise”, “hootsuite for nonprofits”, “hootsuite insights”, “hootsuite media”, “hootsuite planner”, “hootsuite plans”, “hootsuite plans and pricing”, “hootsuite pricing”, “hootsuite pricing plans”, “hootsuite professional plan”, “hootsuite reports”, “hootsuite sentiment analysis”, “hootsuite social”, “hootsuite social listening”, “hootsuite social listening tool”, “hootsuite social marketing”, “hootsuite social media”, “hootsuite social media analytics”, “hootsuite social media listening”, “hootsuite social media management”, “hootsuite social media manager”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social media planner”, “hootsuite social media scheduler”, “hootsuite social media scheduling”, “hootsuite social media tools”, “hootsuite social monitoring”, “professional plan hootsuite”, “social listening on hootsuite”, “social media analytics hootsuite” and “social media plan hootsuite”, summed into one figure.
- **Later**: Measured on the search terms “later app”, “later com”, “later influencer marketing”, “later instagram planning”, “later instagram scheduler”, “later instagram scheduling”, “later link in bio”, “later pricing”, “later scheduling app”, “later social media”, “later social media management”, “later social media management tool”, “later social media planning”, “later social media scheduler”, “later social media tool”, “later social scheduling”, “Later.com”, “linkinbio by later” and “linkinbio later”, summed into one figure.

- [Hootsuite profile](/demand/global-en/brands/hootsuite)
- [Later profile](/demand/global-en/brands/later)
- [All social media scheduling tools worldwide](/demand/global-en/categories/social-media-scheduling-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hootsuite or Later?

In August 2026, Hootsuite had more branded searches than Later among social media scheduling tools worldwide. Hootsuite was estimated to have 125K branded searches compared to Later’s 15.6K, and held a 32.3% Share of Search versus Later’s 4%.

## Cite this page

Brandwave. "Hootsuite vs Later: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-later

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-later. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.