--- title: "Hootsuite vs Iconosquare: Which is more popular?" description: "Is Hootsuite or Iconosquare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-iconosquare" publisher: "Brandwave" --- # Hootsuite vs Iconosquare: Which is more popular? Is Hootsuite or Iconosquare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hootsuite and Iconosquare - **Competitive set**: Social media analytics platforms - **Market**: Global - **Month measured**: Oct 2026 - **Hootsuite Share of Search**: 14% - **Iconosquare Share of Search**: 0.81% ## Is Hootsuite or Iconosquare more popular in search? - In October 2026, Hootsuite had more branded searches than Iconosquare among social media analytics platforms worldwide. Hootsuite had about 114,000 branded searches, while Iconosquare had 6,610. Hootsuite made up 14% of all social media analytics platform searches we track, and Iconosquare accounted for 0.81%. - Hootsuite was ahead of Iconosquare in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hootsuite’s share of searches among social media analytics platforms worldwide moved from 29.4% to 14%, and its estimated monthly branded searches moved from 207K to 114K. - Across the 12 months ending October 2026, Iconosquare’s share of searches among social media analytics platforms worldwide moved from 1.7% to 0.81%, and its estimated monthly branded searches moved from 12.2K to 6.6K. ## Top social media analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Iconosquare was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hootsuite was listed before Iconosquare in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sprout Social | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Metricool | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Agorapulse | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Rival IQ | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Buffer | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Iconosquare | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media analytics platforms - Asked ChatGPT "Which social media analytics platform should I use?": 1. Metricool, 2. Sprout Social, 3. Hootsuite, 4. Buffer, 5. Agorapulse - Asked ChatGPT "What are the best social media analytics platforms?": 1. Sprout Social, 2. Agorapulse, 3. Metricool, 4. Hootsuite, 5. Buffer, 6. Rival IQ - Asked ChatGPT "What's the best social media analytics platform for performance reporting?": 1. Sprout Social, 2. Metricool, 3. Agorapulse, 4. Hootsuite, 5. Rival IQ - Searched Google, AI Overview "social media analytics platforms": 1. Hootsuite, 2. Sprout Social, 3. Metricool, 4. Agorapulse - Searched Google, AI Overview "best social media analytics tool": 1. Agorapulse, 2. Metricool, 3. Sprout Social, 4. Rival IQ, 5. Iconosquare Not named in any answer: SocialPilot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social media analytics platforms worldwide in October 2026? - In October 2026, Hootsuite overtook Buffer to rank 2nd among social media analytics platforms worldwide, with 14% of the searches. - Estimated monthly branded searches for Iconosquare worldwide fell 46% over 12 measured months, from 12.2K to 6.6K in October 2026. ## How has branded search for Hootsuite and Iconosquare changed worldwide over the last 12 months? | Month | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | Iconosquare estimated searches | Iconosquare Share of Search | Iconosquare rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 207K | 29.4% | 2 | 12.2K | 1.7% | 7 | | Dec 2025 | 170K | 26.4% | 2 | 10.2K | 1.6% | 7 | | Jan 2026 | 251K | 33.1% | 2 | 10K | 1.3% | 7 | | Feb 2026 | 207K | 29.5% | 2 | 10.1K | 1.4% | 7 | | Mar 2026 | 207K | 25.9% | 2 | 10K | 1.3% | 7 | | Apr 2026 | 171K | 22.7% | 2 | 8.1K | 1.1% | 7 | | May 2026 | 147K | 20.4% | 2 | 8.2K | 1.1% | 7 | | Jun 2026 | 156K | 21.5% | 2 | 6.7K | 0.92% | 7 | | Jul 2026 | 113K | 14.9% | 3 | 6.9K | 0.9% | 7 | | Aug 2026 | 113K | 15.9% | 2 | 5.4K | 0.76% | 7 | | Sep 2026 | 113K | 12.7% | 3 | 5.4K | 0.61% | 7 | | Oct 2026 | 114K | 14% | 2 | 6.6K | 0.81% | 7 | ## How are Hootsuite’s and Iconosquare’s branded searches counted? Brandwave collects information about searches that people make online using Hootsuite’s and Iconosquare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite ads”, “hootsuite analytics”, “hootsuite app”, “hootsuite application”, “hootsuite enterprise”, “hootsuite for nonprofits”, “hootsuite insights”, “hootsuite media”, “hootsuite reports”, “hootsuite sentiment analysis”, “hootsuite social”, “hootsuite social listening”, “hootsuite social marketing”, “hootsuite social media”, “hootsuite social media listening”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social monitoring” and “social listening on hootsuite”, summed into one figure. - **Iconosquare**: Measured on the search terms “iconosquare” and “iconosquare instagram analytics”, summed into one figure. - [Hootsuite profile](/demand/global-en/brands/hootsuite) - [Iconosquare profile](/demand/global-en/brands/iconosquare) - [All social media analytics platforms worldwide](/demand/global-en/categories/social-media-analytics-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hootsuite or Iconosquare more popular in search? In October 2026, Hootsuite had more branded searches than Iconosquare among social media analytics platforms worldwide. Hootsuite had about 114,000 branded searches, while Iconosquare had 6,610. Hootsuite made up 14% of all social media analytics platform searches we track, and Iconosquare accounted for 0.81%. ## Cite this page Brandwave. "Hootsuite vs Iconosquare: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-iconosquare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hootsuite-vs-iconosquare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.