--- title: "Hoopla vs Storytel: Which is searched more?" description: "Is Hoopla or Storytel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoopla-digital-vs-storytel" publisher: "Brandwave" --- # Hoopla vs Storytel: Which is searched more? Is Hoopla or Storytel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoopla and Storytel - **Competitive set**: Audiobook services - **Market**: Global - **Month measured**: Sep 2026 - **Hoopla Share of Search**: 6.9% - **Storytel Share of Search**: 4.6% ## Is Hoopla or Storytel more popular in search? - In September 2026, Hoopla had more branded searches than Storytel among audiobook services worldwide. Hoopla had about 450,000 branded searches, while Storytel had 301,000. Hoopla made up 6.9% of all audiobook service searches we track, and Storytel accounted for 4.6%. - Hoopla was ahead of Storytel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hoopla’s share of searches among audiobook services worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Storytel’s share of searches among audiobook services worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 301K. ## Top audiobook services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoopla was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Storytel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Audible | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hoopla | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Libro.fm | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Everand | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kobo Plus | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Scribd | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Storytel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audiobook services - Asked ChatGPT "Which audiobook service should I use?": 1. Libby, 2. Audible, 3. Everand - Asked ChatGPT "What are the best audiobook services?": 1. Audible, 2. Libby, 3. Libro.fm, 4. Everand - Asked ChatGPT "What's the best audiobook service for everyday listening?": 1. Audible, 2. Libby - Searched Google, AI Overview "audiobook services": 1. Libby, 2. Hoopla, 3. Audible, 4. Libro.fm, 5. Everand, 6. Kobo Plus, 7. Scribd - Searched Google, AI Overview "audiobook app": 1. Libby, 2. Hoopla, 3. Audible, 4. Libro.fm Not named in any answer: Storytel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for audiobook services worldwide in September 2026? - In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%. ## Month by month | Month | Hoopla estimated searches | Hoopla Share of Search | Hoopla rank | Storytel estimated searches | Storytel Share of Search | Storytel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 6.5% | 4 | 301K | 4.3% | 5 | | Nov 2025 | 368K | 6% | 4 | 301K | 4.9% | 5 | | Dec 2025 | 368K | 6.5% | 4 | 301K | 5.3% | 5 | | Jan 2026 | 450K | 6.8% | 4 | 368K | 5.6% | 5 | | Feb 2026 | 368K | 6.3% | 4 | 301K | 5.1% | 5 | | Mar 2026 | 450K | 7.1% | 4 | 301K | 4.7% | 5 | | Apr 2026 | 368K | 5.9% | 4 | 301K | 4.8% | 5 | | May 2026 | 450K | 7.6% | 4 | 301K | 5.1% | 5 | | Jun 2026 | 368K | 6.4% | 4 | 246K | 4.3% | 5 | | Jul 2026 | 368K | 6.4% | 4 | 301K | 5.2% | 5 | | Aug 2026 | 450K | 6.2% | 4 | 301K | 4.1% | 5 | | Sep 2026 | 450K | 6.9% | 4 | 301K | 4.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hoopla’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoopla**: Measured on the search term “hoopla digital”. - **Storytel**: Measured on the search term “storytel”. - [Hoopla profile](/demand/global-en/brands/hoopla-digital) - [Storytel profile](/demand/global-en/brands/storytel) - [All audiobook services worldwide](/demand/global-en/categories/audiobook-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoopla or Storytel more popular in search? In September 2026, Hoopla had more branded searches than Storytel among audiobook services worldwide. Hoopla had about 450,000 branded searches, while Storytel had 301,000. Hoopla made up 6.9% of all audiobook service searches we track, and Storytel accounted for 4.6%. ## Cite this page Brandwave. "Hoopla vs Storytel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoopla-digital-vs-storytel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoopla-digital-vs-storytel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.