---
title: "Hooked on Phonics vs Raz-Kids: Which is more popular by branded search?"
description: "Which is more popular in search, Hooked on Phonics or Raz-Kids? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hooked-on-phonics-vs-raz-kids"
publisher: "Brandwave"
---

# Hooked on Phonics vs Raz-Kids: Which is more popular by branded search?

Which is more popular in search, Hooked on Phonics or Raz-Kids? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hooked on Phonics and Raz-Kids
- **Competitive set**: Reading apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Hooked on Phonics Share of Search**: 8.3%
- **Raz-Kids Share of Search**: 22.6%

## Which is more popular in search, Hooked on Phonics or Raz-Kids?

- In August 2026, Raz-Kids had more branded searches than Hooked on Phonics among reading apps worldwide. Raz-Kids was estimated to have 246K branded searches compared to Hooked on Phonics’ 90.5K, and held a 22.6% Share of Search versus Hooked on Phonics’ 8.3%.
- Raz-Kids was ahead of Hooked on Phonics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide moved from 4.5% to 8.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide moved from 33.6% to 22.6%, and its estimated monthly branded searches moved from 673K to 246K.

## How did search popularity change for reading apps worldwide in August 2026?

- In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
- In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.
- In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.

## Month by month

| Month | Hooked on Phonics estimated searches | Hooked on Phonics Share of Search | Hooked on Phonics rank | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 4.5% | 4 | 673K | 33.6% | 1 |
| Nov 2025 | 74K | 4.2% | 4 | 550K | 31.2% | 2 |
| Dec 2025 | 74K | 6.2% | 4 | 368K | 30.9% | 2 |
| Jan 2026 | 90.5K | 5.8% | 4 | 550K | 35.3% | 1 |
| Feb 2026 | 74K | 4.8% | 4 | 450K | 29.2% | 3 |
| Mar 2026 | 74K | 4.5% | 4 | 450K | 27.1% | 3 |
| Apr 2026 | 60.5K | 4.5% | 4 | 450K | 33.6% | 1 |
| May 2026 | 90.5K | 6.5% | 4 | 368K | 26.5% | 3 |
| Jun 2026 | 74K | 7.8% | 4 | 246K | 25.9% | 2 |
| Jul 2026 | 74K | 12.2% | 3 | 165K | 27.3% | 2 |
| Aug 2026 | 90.5K | 8.3% | 4 | 246K | 22.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hooked on Phonics’ and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hooked on Phonics**: Measured on the search term “hooked on phonics”.
- **Raz-Kids**: Measured on the search term “razkids”.

- [Hooked on Phonics profile](/demand/global-en/brands/hooked-on-phonics)
- [Raz-Kids profile](/demand/global-en/brands/raz-kids)
- [All reading apps worldwide](/demand/global-en/categories/reading-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hooked on Phonics or Raz-Kids?

In August 2026, Raz-Kids had more branded searches than Hooked on Phonics among reading apps worldwide. Raz-Kids was estimated to have 246K branded searches compared to Hooked on Phonics’ 90.5K, and held a 22.6% Share of Search versus Hooked on Phonics’ 8.3%.

## Cite this page

Brandwave. "Hooked on Phonics vs Raz-Kids: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hooked-on-phonics-vs-raz-kids

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hooked-on-phonics-vs-raz-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.