---
title: "Honey vs Rakuten: Which is more popular by branded search?"
description: "Which is more popular in search, Honey or Rakuten? Compare estimated monthly branded-search demand and Share of Search inside the Cashback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/honey-paypal-vs-rakuten"
publisher: "Brandwave"
---

# Honey vs Rakuten: Which is more popular by branded search?

Which is more popular in search, Honey or Rakuten? Compare estimated monthly branded-search demand and Share of Search inside the Cashback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honey and Rakuten
- **Competitive set**: Cashback platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Honey Share of Search**: 0.38%
- **Rakuten Share of Search**: 0.47%

## Which is more popular in search, Honey or Rakuten?

- In August 2026, Rakuten had more branded searches than Honey among cashback platforms worldwide. Rakuten was estimated to have 6.6K branded searches compared to Honey’s 5.4K, and held a 0.47% Share of Search versus Honey’s 0.38%.
- The lead changed hands 2 times in the 11 months ending August 2026: Honey took it in January 2026, Rakuten took it in February 2026.
- Across the 11 months ending August 2026, Honey’s estimated Share of Search among cashback platforms worldwide moved from 0.15% to 0.38%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback platforms worldwide moved from 0.34% to 0.47%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for cashback platforms worldwide in August 2026?

- Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

## Month by month

| Month | Honey estimated searches | Honey Share of Search | Honey rank | Rakuten estimated searches | Rakuten Share of Search | Rakuten rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.15% | 5 | 6.6K | 0.34% | 4 |
| Nov 2025 | 3.6K | 0.17% | 5 | 9.9K | 0.46% | 4 |
| Dec 2025 | 8.1K | 0.39% | 4 | 8.1K | 0.39% | 5 |
| Jan 2026 | 6.6K | 0.35% | 4 | 5.4K | 0.28% | 5 |
| Feb 2026 | 2.9K | 0.19% | 5 | 6.6K | 0.42% | 4 |
| Mar 2026 | 2.9K | 0.17% | 5 | 8.1K | 0.47% | 4 |
| Apr 2026 | 3.6K | 0.23% | 5 | 6.6K | 0.42% | 4 |
| May 2026 | 2.4K | 0.15% | 5 | 5.4K | 0.34% | 4 |
| Jun 2026 | 1.9K | 0.14% | 5 | 5.4K | 0.38% | 4 |
| Jul 2026 | 1.9K | 0.14% | 5 | 6.6K | 0.47% | 4 |
| Aug 2026 | 5.4K | 0.38% | 5 | 6.6K | 0.47% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honey’s and Rakuten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honey**: Measured on the search term “honey paypal”.
- **Rakuten**: Measured on the search term “rakuten rewards”.

- [Honey profile](/demand/global-en/brands/honey-paypal)
- [Rakuten profile](/demand/global-en/brands/rakuten)
- [All cashback platforms worldwide](/demand/global-en/categories/cashback-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honey or Rakuten?

In August 2026, Rakuten had more branded searches than Honey among cashback platforms worldwide. Rakuten was estimated to have 6.6K branded searches compared to Honey’s 5.4K, and held a 0.47% Share of Search versus Honey’s 0.38%.

## Cite this page

Brandwave. "Honey vs Rakuten: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/honey-paypal-vs-rakuten

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honey-paypal-vs-rakuten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.