---
title: "Honey Birdette vs Victoria's Secret: Which is searched more?"
description: "Which is more popular in search, Honey Birdette or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-victorias-secret"
publisher: "Brandwave"
---

# Honey Birdette vs Victoria's Secret: Which is searched more?

Which is more popular in search, Honey Birdette or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honey Birdette and Victoria's Secret
- **Competitive set**: Lingerie brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Honey Birdette Share of Search**: 36.4%
- **Victoria's Secret Share of Search**: 24.4%

## Which is more popular in search, Honey Birdette or Victoria's Secret?

- In September 2026, Honey Birdette had more branded searches than Victoria's Secret among lingerie brands worldwide. Honey Birdette was estimated to have 246K branded searches compared to Victoria's Secret’s 165K, and held a 36.4% Share of Search versus Victoria's Secret’s 24.4%.
- Honey Birdette was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide moved from 43.7% to 36.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide moved from 23.9% to 24.4%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for lingerie brands worldwide in September 2026?

- Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Month by month

| Month | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 43.7% | 1 | 165K | 23.9% | 3 |
| Nov 2025 | 301K | 41.5% | 1 | 201K | 27.7% | 3 |
| Dec 2025 | 301K | 43.7% | 1 | 165K | 23.9% | 3 |
| Jan 2026 | 246K | 41% | 1 | 135K | 22.5% | 3 |
| Feb 2026 | 246K | 43.9% | 1 | 135K | 24.1% | 3 |
| Mar 2026 | 246K | 41.2% | 1 | 135K | 22.6% | 3 |
| Apr 2026 | 201K | 34.5% | 1 | 165K | 28.4% | 3 |
| May 2026 | 246K | 36.6% | 1 | 165K | 24.6% | 3 |
| Jun 2026 | 246K | 36.6% | 1 | 165K | 24.6% | 3 |
| Jul 2026 | 246K | 36.6% | 1 | 165K | 24.6% | 3 |
| Aug 2026 | 246K | 36.4% | 1 | 165K | 24.4% | 3 |
| Sep 2026 | 246K | 36.4% | 1 | 165K | 24.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honey Birdette’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honey Birdette**: Measured on the search term “honey birdette”.
- **Victoria's Secret**: Measured on the search term “victorias secret”.

- [Honey Birdette profile](/demand/global-en/brands/honey-birdette)
- [Victoria's Secret profile](/demand/global-en/brands/victorias-secret)
- [All lingerie brands worldwide](/demand/global-en/categories/lingerie-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honey Birdette or Victoria's Secret?

In September 2026, Honey Birdette had more branded searches than Victoria's Secret among lingerie brands worldwide. Honey Birdette was estimated to have 246K branded searches compared to Victoria's Secret’s 165K, and held a 36.4% Share of Search versus Victoria's Secret’s 24.4%.

## Cite this page

Brandwave. "Honey Birdette vs Victoria's Secret: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-victorias-secret

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.