--- title: "Honey Birdette vs Savage X Fenty: Which is searched more?" description: "Is Honey Birdette or Savage X Fenty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-savage-x-fenty" publisher: "Brandwave" --- # Honey Birdette vs Savage X Fenty: Which is searched more? Is Honey Birdette or Savage X Fenty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honey Birdette and Savage X Fenty - **Competitive set**: Lingerie brands - **Market**: Global - **Month measured**: Sep 2026 - **Honey Birdette Share of Search**: 6% - **Savage X Fenty Share of Search**: 10.9% ## Is Honey Birdette or Savage X Fenty more popular in search? - In September 2026, Savage X Fenty had more branded searches than Honey Birdette among lingerie brands worldwide. Savage X Fenty had about 450,000 branded searches, while Honey Birdette had 246,000. Savage X Fenty made up 10.9% of all lingerie brand searches we track, and Honey Birdette accounted for 6%. - Savage X Fenty was ahead of Honey Birdette in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands worldwide moved from 6.2% to 6%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Savage X Fenty’s share of searches among lingerie brands worldwide moved from 6.2% to 10.9%, and its estimated monthly branded searches moved from 301K to 450K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Savage X Fenty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honey Birdette did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%. - Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | Savage X Fenty estimated searches | Savage X Fenty Share of Search | Savage X Fenty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.2% | 4 | 301K | 6.2% | 5 | | Nov 2025 | 301K | 5.2% | 4 | 450K | 7.8% | 2 | | Dec 2025 | 301K | 4.5% | 4 | 450K | 6.8% | 2 | | Jan 2026 | 246K | 4.2% | 4 | 550K | 9.4% | 2 | | Feb 2026 | 246K | 5.9% | 4 | 450K | 10.7% | 2 | | Mar 2026 | 246K | 6% | 4 | 368K | 8.9% | 2 | | Apr 2026 | 201K | 5.9% | 4 | 301K | 8.8% | 2 | | May 2026 | 246K | 6% | 4 | 368K | 8.9% | 2 | | Jun 2026 | 246K | 6.1% | 4 | 301K | 7.5% | 2 | | Jul 2026 | 246K | 5.9% | 4 | 368K | 8.9% | 2 | | Aug 2026 | 246K | 6% | 4 | 368K | 8.9% | 2 | | Sep 2026 | 246K | 6% | 4 | 450K | 10.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Honey Birdette’s and Savage X Fenty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honey Birdette**: Measured on the search term “honey birdette”. - **Savage X Fenty**: Measured on the search term “savage x fenty”. - [Honey Birdette profile](/demand/global-en/brands/honey-birdette) - [Savage X Fenty profile](/demand/global-en/brands/savage-x-fenty) - [All lingerie brands worldwide](/demand/global-en/categories/lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honey Birdette or Savage X Fenty more popular in search? In September 2026, Savage X Fenty had more branded searches than Honey Birdette among lingerie brands worldwide. Savage X Fenty had about 450,000 branded searches, while Honey Birdette had 246,000. Savage X Fenty made up 10.9% of all lingerie brand searches we track, and Honey Birdette accounted for 6%. ## Cite this page Brandwave. "Honey Birdette vs Savage X Fenty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-savage-x-fenty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-savage-x-fenty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.