--- title: "Honey Birdette vs Intimissimi: Which is searched more?" description: "Is Honey Birdette or Intimissimi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-intimissimi" publisher: "Brandwave" --- # Honey Birdette vs Intimissimi: Which is searched more? Is Honey Birdette or Intimissimi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Honey Birdette and Intimissimi - **Competitive set**: Lingerie brands - **Market**: Global - **Month measured**: Sep 2026 - **Honey Birdette Share of Search**: 6% - **Intimissimi Share of Search**: 66.4% ## Is Honey Birdette or Intimissimi more popular in search? - In September 2026, Intimissimi had more branded searches than Honey Birdette among lingerie brands worldwide. Intimissimi had about 2.7 million branded searches, while Honey Birdette had 246,000. Intimissimi made up 66.4% of all lingerie brand searches we track, and Honey Birdette accounted for 6%. - Intimissimi was ahead of Honey Birdette in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands worldwide moved from 6.2% to 6%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Intimissimi’s share of searches among lingerie brands worldwide moved from 68.7% to 66.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Intimissimi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Honey Birdette did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lingerie brands worldwide in September 2026? - Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Intimissimi worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026. ## Month by month | Month | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | Intimissimi estimated searches | Intimissimi Share of Search | Intimissimi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.2% | 4 | 3.4M | 68.7% | 1 | | Nov 2025 | 301K | 5.2% | 4 | 4.1M | 71% | 1 | | Dec 2025 | 301K | 4.5% | 4 | 5M | 75.1% | 1 | | Jan 2026 | 246K | 4.2% | 4 | 4.1M | 70.2% | 1 | | Feb 2026 | 246K | 5.9% | 4 | 2.7M | 65.3% | 1 | | Mar 2026 | 246K | 6% | 4 | 2.7M | 66.6% | 1 | | Apr 2026 | 201K | 5.9% | 4 | 2.2M | 65.2% | 1 | | May 2026 | 246K | 6% | 4 | 2.7M | 66.6% | 1 | | Jun 2026 | 246K | 6.1% | 4 | 2.7M | 68.3% | 1 | | Jul 2026 | 246K | 5.9% | 4 | 2.7M | 66.1% | 1 | | Aug 2026 | 246K | 6% | 4 | 2.7M | 66.5% | 1 | | Sep 2026 | 246K | 6% | 4 | 2.7M | 66.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Honey Birdette’s and Intimissimi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Honey Birdette**: Measured on the search term “honey birdette”. - **Intimissimi**: Measured on the search term “intimissimi”. - [Honey Birdette profile](/demand/global-en/brands/honey-birdette) - [Intimissimi profile](/demand/global-en/brands/intimissimi) - [All lingerie brands worldwide](/demand/global-en/categories/lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Honey Birdette or Intimissimi more popular in search? In September 2026, Intimissimi had more branded searches than Honey Birdette among lingerie brands worldwide. Intimissimi had about 2.7 million branded searches, while Honey Birdette had 246,000. Intimissimi made up 66.4% of all lingerie brand searches we track, and Honey Birdette accounted for 6%. ## Cite this page Brandwave. "Honey Birdette vs Intimissimi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-intimissimi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honey-birdette-vs-intimissimi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.