---
title: "Honda vs Yamaha: Which is searched more?"
description: "Which is more popular in search, Honda or Yamaha? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/honda-vs-yamaha"
publisher: "Brandwave"
---

# Honda vs Yamaha: Which is searched more?

Which is more popular in search, Honda or Yamaha? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda and Yamaha
- **Competitive set**: Outboard motor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Honda Share of Search**: 49.9%
- **Yamaha Share of Search**: 27.3%

## Which is more popular in search, Honda or Yamaha?

- In August 2026, Honda had more branded searches than Yamaha among outboard motor brands worldwide. Honda was estimated to have 7.5M branded searches compared to Yamaha’s 4.1M, and held a 49.9% Share of Search versus Yamaha’s 27.3%.
- Honda was ahead of Yamaha in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide moved from 47.6% to 49.9%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide moved from 26% to 27.3%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for outboard motor brands worldwide in August 2026?

Neither Honda nor Yamaha moved beyond provider rounding among outboard motor brands in Aug 2026.

## Month by month

| Month | Honda estimated searches | Honda Share of Search | Honda rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 47.6% | 1 | 4.1M | 26% | 3 |
| Nov 2025 | 7.5M | 47.6% | 1 | 4.1M | 26% | 3 |
| Dec 2025 | 7.5M | 47.6% | 1 | 4.1M | 26% | 3 |
| Jan 2026 | 7.5M | 47.6% | 1 | 4.1M | 26% | 3 |
| Feb 2026 | 7.5M | 50% | 1 | 4.1M | 27.3% | 2 |
| Mar 2026 | 7.5M | 45% | 1 | 5M | 30.1% | 2 |
| Apr 2026 | 7.5M | 49.9% | 1 | 4.1M | 27.3% | 2 |
| May 2026 | 7.5M | 49.9% | 1 | 4.1M | 27.3% | 2 |
| Jun 2026 | 7.5M | 49.9% | 1 | 4.1M | 27.3% | 2 |
| Jul 2026 | 7.5M | 49.9% | 1 | 4.1M | 27.3% | 2 |
| Aug 2026 | 7.5M | 49.9% | 1 | 4.1M | 27.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda**: Measured on the search term “honda”.
- **Yamaha**: Measured on the search term “yamaha”.

- [Honda profile](/demand/global-en/brands/honda)
- [Yamaha profile](/demand/global-en/brands/yamaha)
- [All outboard motor brands worldwide](/demand/global-en/categories/outboard-motor-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honda or Yamaha?

In August 2026, Honda had more branded searches than Yamaha among outboard motor brands worldwide. Honda was estimated to have 7.5M branded searches compared to Yamaha’s 4.1M, and held a 49.9% Share of Search versus Yamaha’s 27.3%.

## Cite this page

Brandwave. "Honda vs Yamaha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/honda-vs-yamaha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honda-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.