---
title: "Honda vs Tohatsu: Which is more popular by branded search?"
description: "Which is more popular in search, Honda or Tohatsu? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/honda-vs-tohatsu"
publisher: "Brandwave"
---

# Honda vs Tohatsu: Which is more popular by branded search?

Which is more popular in search, Honda or Tohatsu? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda and Tohatsu
- **Competitive set**: Outboard motor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Honda Share of Search**: 49.9%
- **Tohatsu Share of Search**: 0.18%

## Which is more popular in search, Honda or Tohatsu?

- In August 2026, Honda had more branded searches than Tohatsu among outboard motor brands worldwide. Honda was estimated to have 7.5M branded searches compared to Tohatsu’s 27.1K, and held a 49.9% Share of Search versus Tohatsu’s 0.18%.
- Honda was ahead of Tohatsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide moved from 47.6% to 49.9%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands worldwide moved from 0.12% to 0.18%, and its estimated monthly branded searches moved from 18.1K to 27.1K.

## How did search popularity change for outboard motor brands worldwide in August 2026?

- Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

## Month by month

| Month | Honda estimated searches | Honda Share of Search | Honda rank | Tohatsu estimated searches | Tohatsu Share of Search | Tohatsu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 47.6% | 1 | 18.1K | 0.12% | 6 |
| Nov 2025 | 7.5M | 47.6% | 1 | 14.8K | 0.09% | 6 |
| Dec 2025 | 7.5M | 47.6% | 1 | 14.8K | 0.09% | 6 |
| Jan 2026 | 7.5M | 47.6% | 1 | 14.8K | 0.09% | 6 |
| Feb 2026 | 7.5M | 50% | 1 | 14.8K | 0.1% | 6 |
| Mar 2026 | 7.5M | 45% | 1 | 18.1K | 0.11% | 6 |
| Apr 2026 | 7.5M | 49.9% | 1 | 18.1K | 0.12% | 6 |
| May 2026 | 7.5M | 49.9% | 1 | 22.2K | 0.15% | 6 |
| Jun 2026 | 7.5M | 49.9% | 1 | 22.2K | 0.15% | 6 |
| Jul 2026 | 7.5M | 49.9% | 1 | 22.2K | 0.15% | 6 |
| Aug 2026 | 7.5M | 49.9% | 1 | 27.1K | 0.18% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda**: Measured on the search term “honda”.
- **Tohatsu**: Measured on the search term “tohatsu”.

- [Honda profile](/demand/global-en/brands/honda)
- [Tohatsu profile](/demand/global-en/brands/tohatsu)
- [All outboard motor brands worldwide](/demand/global-en/categories/outboard-motor-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honda or Tohatsu?

In August 2026, Honda had more branded searches than Tohatsu among outboard motor brands worldwide. Honda was estimated to have 7.5M branded searches compared to Tohatsu’s 27.1K, and held a 49.9% Share of Search versus Tohatsu’s 0.18%.

## Cite this page

Brandwave. "Honda vs Tohatsu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/honda-vs-tohatsu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honda-vs-tohatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.