---
title: "Honda vs Kawasaki: Which is more popular by branded search?"
description: "Which is more popular in search, Honda or Kawasaki? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/honda-vs-kawasaki"
publisher: "Brandwave"
---

# Honda vs Kawasaki: Which is more popular by branded search?

Which is more popular in search, Honda or Kawasaki? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda and Kawasaki
- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Honda Share of Search**: 32.9%
- **Kawasaki Share of Search**: 9.9%

## Which is more popular in search, Honda or Kawasaki?

- In August 2026, Honda had more branded searches than Kawasaki among motorcycle brands worldwide. Honda was estimated to have 7.5M branded searches compared to Kawasaki’s 2.2M, and held a 32.9% Share of Search versus Kawasaki’s 9.9%.
- Honda was ahead of Kawasaki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide moved from 29.8% to 32.9%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide moved from 10.9% to 9.9%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.
- In August 2026, Kawasaki lost estimated Share of Search among motorcycle brands worldwide, from 10.7% to 9.9%.

## Month by month

| Month | Honda estimated searches | Honda Share of Search | Honda rank | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 29.8% | 1 | 2.7M | 10.9% | 5 |
| Nov 2025 | 7.5M | 32.5% | 1 | 2.2M | 9.7% | 5 |
| Dec 2025 | 7.5M | 34% | 1 | 1.8M | 8.3% | 5 |
| Jan 2026 | 7.5M | 33% | 1 | 2.2M | 9.9% | 5 |
| Feb 2026 | 7.5M | 35.2% | 1 | 2.2M | 10.5% | 5 |
| Mar 2026 | 7.5M | 31.9% | 1 | 2.2M | 9.6% | 5 |
| Apr 2026 | 7.5M | 32.9% | 1 | 2.2M | 9.8% | 5 |
| May 2026 | 7.5M | 32.9% | 1 | 2.2M | 9.9% | 5 |
| Jun 2026 | 7.5M | 33.9% | 1 | 2.2M | 10.1% | 5 |
| Jul 2026 | 7.5M | 35.6% | 1 | 2.2M | 10.7% | 5 |
| Aug 2026 | 7.5M | 32.9% | 1 | 2.2M | 9.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda**: Measured on the search term “honda”.
- **Kawasaki**: Measured on the search term “kawasaki”.

- [Honda profile](/demand/global-en/brands/honda)
- [Kawasaki profile](/demand/global-en/brands/kawasaki)
- [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honda or Kawasaki?

In August 2026, Honda had more branded searches than Kawasaki among motorcycle brands worldwide. Honda was estimated to have 7.5M branded searches compared to Kawasaki’s 2.2M, and held a 32.9% Share of Search versus Kawasaki’s 9.9%.

## Cite this page

Brandwave. "Honda vs Kawasaki: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/honda-vs-kawasaki

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honda-vs-kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.