---
title: "Honda Marine vs Mercury Marine: Which is searched more?"
description: "Which is more popular in search, Honda Marine or Mercury Marine? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/honda-marine-vs-mercury-marine"
publisher: "Brandwave"
---

# Honda Marine vs Mercury Marine: Which is searched more?

Which is more popular in search, Honda Marine or Mercury Marine? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda Marine and Mercury Marine
- **Competitive set**: Outboard motor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Honda Marine Share of Search**: 0.32%
- **Mercury Marine Share of Search**: 0.3%

## Which is more popular in search, Honda Marine or Mercury Marine?

- In September 2026, Honda Marine and Mercury Marine were level on Share of Search among outboard motor brands worldwide, with an estimated 24.2K versus 22.2K branded searches, at 0.32% and 0.3% estimated Share of Search.
- The lead changed hands 3 times in the 12 months ending September 2026: Honda Marine took it in February 2026, Mercury Marine took it in March 2026, Honda Marine took it in May 2026.
- Across the 12 months ending September 2026, Honda Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.29% to 0.32%, and its estimated monthly branded searches held steady at 24.2K.
- Across the 12 months ending September 2026, Mercury Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.33% to 0.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for outboard motor brands worldwide in September 2026?

- In September 2026, Mercury Marine rose from 5th to 4th among outboard motor brands worldwide.

## Month by month

| Month | Honda Marine estimated searches | Honda Marine Share of Search | Honda Marine rank | Mercury Marine estimated searches | Mercury Marine Share of Search | Mercury Marine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.2K | 0.29% | 4 | 27.1K | 0.33% | 3 |
| Nov 2025 | 19.8K | 0.24% | 4 | 22.2K | 0.27% | 3 |
| Dec 2025 | 18K | 0.22% | 4 | 18.1K | 0.22% | 3 |
| Jan 2026 | 22K | 0.27% | 4 | 22.2K | 0.27% | 3 |
| Feb 2026 | 24.2K | 0.32% | 3 | 22.2K | 0.3% | 4 |
| Mar 2026 | 26.9K | 0.29% | 4 | 27.1K | 0.3% | 3 |
| Apr 2026 | 26.9K | 0.36% | 4 | 27.1K | 0.36% | 3 |
| May 2026 | 30.2K | 0.4% | 3 | 27.1K | 0.36% | 4 |
| Jun 2026 | 32.9K | 0.44% | 3 | 27.1K | 0.36% | 5 |
| Jul 2026 | 32.9K | 0.44% | 3 | 27.1K | 0.36% | 5 |
| Aug 2026 | 29.6K | 0.39% | 3 | 27.1K | 0.36% | 5 |
| Sep 2026 | 24.2K | 0.32% | 3 | 22.2K | 0.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda Marine’s and Mercury Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda Marine**: Measured on the search terms “honda marine” and “honda outboard”, summed into one figure.
- **Mercury Marine**: Measured on the search term “mercury marine”.

- [Honda Marine profile](/demand/global-en/brands/honda-marine)
- [Mercury Marine profile](/demand/global-en/brands/mercury-marine)
- [All outboard motor brands worldwide](/demand/global-en/categories/outboard-motor-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honda Marine or Mercury Marine?

In September 2026, Honda Marine and Mercury Marine were level on Share of Search among outboard motor brands worldwide, with an estimated 24.2K versus 22.2K branded searches, at 0.32% and 0.3% estimated Share of Search.

## Cite this page

Brandwave. "Honda Marine vs Mercury Marine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/honda-marine-vs-mercury-marine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/honda-marine-vs-mercury-marine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.