---
title: "Homepride vs King Arthur: Which is searched more?"
description: "Which is more popular in search, Homepride or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Flour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/homepride-vs-king-arthur"
publisher: "Brandwave"
---

# Homepride vs King Arthur: Which is searched more?

Which is more popular in search, Homepride or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Flour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Homepride and King Arthur
- **Competitive set**: Flour
- **Market**: Global
- **Month measured**: Aug 2026
- **Homepride Share of Search**: 0.12%
- **King Arthur Share of Search**: 62.7%

## Which is more popular in search, Homepride or King Arthur?

- In August 2026, King Arthur had more branded searches than Homepride among flour worldwide. King Arthur was estimated to have 375K branded searches compared to Homepride’s 720, and held a 62.7% Share of Search versus Homepride’s 0.12%.
- King Arthur was ahead of Homepride in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homepride’s estimated Share of Search among flour worldwide moved from 0.19% to 0.12%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide moved from 75.5% to 62.7%, and its estimated monthly branded searches moved from 392K to 375K.

## How did search popularity change for flour worldwide in August 2026?

- Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

## Month by month

| Month | Homepride estimated searches | Homepride Share of Search | Homepride rank | King Arthur estimated searches | King Arthur Share of Search | King Arthur rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.19% | 5 | 392K | 75.5% | 1 |
| Nov 2025 | 1.3K | 0.24% | 5 | 436K | 79.8% | 1 |
| Dec 2025 | 1.6K | 0.32% | 5 | 381K | 77.1% | 1 |
| Jan 2026 | 1K | 0.18% | 5 | 411K | 75.5% | 1 |
| Feb 2026 | 1.6K | 0.09% | 5 | 337K | 18.1% | 2 |
| Mar 2026 | 1K | 0.12% | 5 | 392K | 45.4% | 2 |
| Apr 2026 | 1K | 0.17% | 5 | 320K | 54.6% | 1 |
| May 2026 | 1K | 0.17% | 5 | 375K | 63% | 1 |
| Jun 2026 | 720 | 0.15% | 5 | 307K | 62.4% | 1 |
| Jul 2026 | 590 | 0.12% | 5 | 307K | 62.6% | 1 |
| Aug 2026 | 720 | 0.12% | 5 | 375K | 62.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Homepride’s and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Homepride**: Measured on the search term “homepride flour”.
- **King Arthur**: Measured on the search terms “king arthur” and “king arthur flour”, summed into one figure.

- [Homepride profile](/demand/global-en/brands/homepride)
- [King Arthur profile](/demand/global-en/brands/king-arthur)
- [All flour worldwide](/demand/global-en/categories/flour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Homepride or King Arthur?

In August 2026, King Arthur had more branded searches than Homepride among flour worldwide. King Arthur was estimated to have 375K branded searches compared to Homepride’s 720, and held a 62.7% Share of Search versus Homepride’s 0.12%.

## Cite this page

Brandwave. "Homepride vs King Arthur: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/homepride-vs-king-arthur

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/homepride-vs-king-arthur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.