--- title: "Homecourt vs Jo Malone: Which is searched more?" description: "Is Homecourt or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/homecourt-vs-jo-malone" publisher: "Brandwave" --- # Homecourt vs Jo Malone: Which is searched more? Is Homecourt or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Room spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homecourt and Jo Malone - **Competitive set**: Room spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Homecourt Share of Search**: 1.6% - **Jo Malone Share of Search**: 26% ## Is Homecourt or Jo Malone more popular in search? - In September 2026, Jo Malone had more branded searches than Homecourt among room spray brands worldwide. Jo Malone had about 673,000 branded searches, while Homecourt had 40,500. Jo Malone made up 26% of all room spray brand searches we track, and Homecourt accounted for 1.6%. - Jo Malone was ahead of Homecourt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Homecourt’s share of searches among room spray brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands worldwide moved from 23.8% to 26%, and its estimated monthly branded searches held steady at 673K. ## Top room spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Homecourt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jo Malone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Homecourt was listed before Jo Malone in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mrs. Meyer’s Clean Day | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Homecourt | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Diptyque | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | P.F. Candle Co. | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Jo Malone | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Molton Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Neom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ecoya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about room spray brands - Asked ChatGPT "Which room spray brand should I buy?": 1. Mrs. Meyer’s Clean Day, 2. P.F. Candle Co. - Asked ChatGPT "What are the best room spray brands?": 1. Diptyque, 2. Aesop, 3. Homecourt, 4. Jo Malone, 5. P.F. Candle Co. - Asked ChatGPT "What's the best room spray brand for a fresh smelling home?": 1. Homecourt, 2. Aesop, 3. Mrs. Meyer’s Clean Day - Searched Google, AI Overview "best room spray": 1. Mrs. Meyer’s Clean Day, 2. Diptyque Not named in any answer: Molton Brown, Neom and Ecoya. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for room spray brands worldwide in September 2026? Neither Homecourt nor Jo Malone moved beyond provider rounding among room spray brands in Sep 2026. ## Month by month | Month | Homecourt estimated searches | Homecourt Share of Search | Homecourt rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 1.4% | 6 | 673K | 23.8% | 3 | | Nov 2025 | 33.1K | 0.79% | 8 | 1M | 23.8% | 3 | | Dec 2025 | 33.1K | 0.75% | 7 | 1.2M | 27.6% | 3 | | Jan 2026 | 33.1K | 1.2% | 6 | 673K | 24.4% | 3 | | Feb 2026 | 27.1K | 1.2% | 6 | 550K | 24.4% | 3 | | Mar 2026 | 40.5K | 1.5% | 6 | 673K | 24.6% | 3 | | Apr 2026 | 40.5K | 1.7% | 6 | 673K | 28.1% | 3 | | May 2026 | 40.5K | 1.6% | 6 | 673K | 26.1% | 3 | | Jun 2026 | 40.5K | 1.7% | 5 | 550K | 22.8% | 3 | | Jul 2026 | 40.5K | 1.6% | 6 | 550K | 22.4% | 3 | | Aug 2026 | 40.5K | 1.6% | 6 | 673K | 26% | 3 | | Sep 2026 | 40.5K | 1.6% | 6 | 673K | 26% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Homecourt’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homecourt**: Measured on the search term “homecourt”. - **Jo Malone**: Measured on the search term “jomalone”. - [Homecourt profile](/demand/global-en/brands/homecourt) - [Jo Malone profile](/demand/global-en/brands/jo-malone) - [All room spray brands worldwide](/demand/global-en/categories/room-spray-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Homecourt or Jo Malone more popular in search? In September 2026, Jo Malone had more branded searches than Homecourt among room spray brands worldwide. Jo Malone had about 673,000 branded searches, while Homecourt had 40,500. Jo Malone made up 26% of all room spray brand searches we track, and Homecourt accounted for 1.6%. ## Cite this page Brandwave. "Homecourt vs Jo Malone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/homecourt-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/homecourt-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.