---
title: "Homebase vs Toolstation: Which is more popular by branded search?"
description: "Which is more popular in search, Homebase or Toolstation? Compare estimated monthly branded-search demand and Share of Search inside the Hardware retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/homebase-scheduling-vs-toolstation"
publisher: "Brandwave"
---

# Homebase vs Toolstation: Which is more popular by branded search?

Which is more popular in search, Homebase or Toolstation? Compare estimated monthly branded-search demand and Share of Search inside the Hardware retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Homebase and Toolstation
- **Competitive set**: Hardware retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **Homebase Share of Search**: 0.06%
- **Toolstation Share of Search**: 18.2%

## Which is more popular in search, Homebase or Toolstation?

- In August 2026, Toolstation had more branded searches than Homebase among hardware retailers worldwide. Toolstation was estimated to have 1.8M branded searches compared to Homebase’s 6.1K, and held an 18.2% Share of Search versus Homebase’s 0.06%.
- Toolstation was ahead of Homebase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homebase’s estimated Share of Search among hardware retailers worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 7.5K to 6.1K.
- Across the 11 months ending August 2026, Toolstation’s estimated Share of Search among hardware retailers worldwide moved from 19.3% to 18.2%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for hardware retailers worldwide in August 2026?

- Estimated monthly branded searches for Homebase worldwide fell 18.2% over 11 measured months, from 7.5K to 6.1K in August 2026.

## Month by month

| Month | Homebase estimated searches | Homebase Share of Search | Homebase rank | Toolstation estimated searches | Toolstation Share of Search | Toolstation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5K | 0.08% | 6 | 1.8M | 19.3% | 2 |
| Nov 2025 | 6.3K | 0.07% | 6 | 1.8M | 19.2% | 2 |
| Dec 2025 | 6.2K | 0.08% | 6 | 1.8M | 22.2% | 2 |
| Jan 2026 | 7.4K | 0.08% | 6 | 1.8M | 19.3% | 2 |
| Feb 2026 | 6.2K | 0.07% | 6 | 1.8M | 21.5% | 2 |
| Mar 2026 | 6.2K | 0.06% | 6 | 1.8M | 18.2% | 2 |
| Apr 2026 | 7.5K | 0.07% | 6 | 1.8M | 17.6% | 3 |
| May 2026 | 7.7K | 0.07% | 6 | 1.8M | 17.6% | 3 |
| Jun 2026 | 7.4K | 0.08% | 6 | 1.8M | 18.7% | 2 |
| Jul 2026 | 6K | 0.06% | 6 | 1.8M | 18.2% | 2 |
| Aug 2026 | 6.1K | 0.06% | 6 | 1.8M | 18.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Homebase’s and Toolstation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Homebase**: Measured on the search terms “homebase employee scheduling”, “homebase scheduling” and “joinhomebase com”, summed into one figure.
- **Toolstation**: Measured on the search term “toolstation”.

- [Homebase profile](/demand/global-en/brands/homebase-scheduling)
- [Toolstation profile](/demand/global-en/brands/toolstation)
- [All hardware retailers worldwide](/demand/global-en/categories/hardware-retailers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Homebase or Toolstation?

In August 2026, Toolstation had more branded searches than Homebase among hardware retailers worldwide. Toolstation was estimated to have 1.8M branded searches compared to Homebase’s 6.1K, and held an 18.2% Share of Search versus Homebase’s 0.06%.

## Cite this page

Brandwave. "Homebase vs Toolstation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/homebase-scheduling-vs-toolstation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/homebase-scheduling-vs-toolstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.