--- title: "HOKA vs Sidi: Which is searched more?" description: "Is HOKA or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Road shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-sidi" publisher: "Brandwave" --- # HOKA vs Sidi: Which is searched more? Is HOKA or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Road shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Sidi - **Competitive set**: Road shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **HOKA Share of Search**: 25.6% - **Sidi Share of Search**: 0.14% ## Is HOKA or Sidi more popular in search? - In September 2026, HOKA had more branded searches than Sidi among road shoes brands worldwide. HOKA had about 2.2 million branded searches, while Sidi had 12,600. HOKA made up 25.6% of all road shoes brand searches we track, and Sidi accounted for 0.14%. - HOKA was ahead of Sidi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among road shoes brands worldwide moved from 29.7% to 25.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, Sidi’s share of searches among road shoes brands worldwide moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 11.4K to 12.6K. ## Top road shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HOKA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sidi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HOKA was listed before Sidi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | HOKA | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sidi | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Shimano | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Specialized | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about road shoes brands - Asked ChatGPT "Which road shoes brand should I buy?": 1. ASICS, 2. HOKA - Asked ChatGPT "What are the best road shoes brands?": 1. ASICS, 2. HOKA - Asked ChatGPT "What's the best road shoes brand for road cycling?": 1. Sidi, 2. Shimano, 3. Specialized - Searched Google, AI Overview "cycling road shoes": 1. Shimano Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for road shoes brands worldwide in September 2026? - Estimated monthly branded searches for Sidi worldwide rose 10.5% over 12 measured months, from 11.4K to 12.6K in September 2026. - Estimated monthly branded searches for HOKA worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Sidi estimated searches | Sidi Share of Search | Sidi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 29.7% | 2 | 11.4K | 0.12% | 4 | | Nov 2025 | 2.7M | 29.9% | 2 | 10.7K | 0.12% | 4 | | Dec 2025 | 2.7M | 29.9% | 2 | 10.2K | 0.11% | 4 | | Jan 2026 | 2.2M | 25.8% | 2 | 10.2K | 0.12% | 4 | | Feb 2026 | 2.2M | 29.7% | 2 | 10.2K | 0.14% | 4 | | Mar 2026 | 2.7M | 29.6% | 2 | 13.1K | 0.14% | 4 | | Apr 2026 | 2.7M | 29.4% | 2 | 13.1K | 0.14% | 4 | | May 2026 | 2.7M | 29.4% | 2 | 14.6K | 0.16% | 4 | | Jun 2026 | 2.7M | 29.6% | 2 | 12.6K | 0.14% | 4 | | Jul 2026 | 2.2M | 25.6% | 2 | 14.1K | 0.16% | 4 | | Aug 2026 | 2.7M | 25.8% | 2 | 14.1K | 0.13% | 4 | | Sep 2026 | 2.2M | 25.6% | 2 | 12.6K | 0.14% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search term “hoka”. - **Sidi**: Measured on the search terms “sidi bike shoe”, “sidi cycling shoe”, “sidi mtb shoe” and “sidi shoe”, summed into one figure. - [HOKA profile](/demand/global-en/brands/hoka) - [Sidi profile](/demand/global-en/brands/sidi) - [All road shoes brands worldwide](/demand/global-en/categories/road-shoes-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or Sidi more popular in search? In September 2026, HOKA had more branded searches than Sidi among road shoes brands worldwide. HOKA had about 2.2 million branded searches, while Sidi had 12,600. HOKA made up 25.6% of all road shoes brand searches we track, and Sidi accounted for 0.14%. ## Cite this page Brandwave. "HOKA vs Sidi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-sidi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-sidi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.