--- title: "HOKA vs Reebok: Which is searched more?" description: "Is HOKA or Reebok more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-reebok" publisher: "Brandwave" --- # HOKA vs Reebok: Which is searched more? Is HOKA or Reebok more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Reebok - **Competitive set**: Sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **HOKA Share of Search**: 2.4% - **Reebok Share of Search**: 2.2% ## Is HOKA or Reebok more popular in search? - In September 2026, HOKA and Reebok were level in searches among sneaker brands worldwide, with an estimated 2.2M versus 2M branded searches, at 2.4% and 2.2% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Reebok took it in November 2025, HOKA took it in December 2025, Reebok took it in January 2026, HOKA took it in February 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, Reebok’s share of searches among sneaker brands worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 2.3M to 2M. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HOKA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Reebok was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. HOKA was listed before Reebok in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASICS | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Converse | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HOKA | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Reebok | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Vans | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Salomon | 10th | 1 of 3 | 1 of 1 | 2 of 4 | | Skechers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allbirds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sneaker brands - Asked ChatGPT "Which sneaker brand should I buy?": 1. New Balance, 2. Nike, 3. Adidas, 4. ASICS, 5. Converse - Asked ChatGPT "What are the best sneaker brands?": 1. Nike, 2. New Balance, 3. Adidas, 4. ASICS, 5. Converse, 6. HOKA, 7. Puma, 8. Salomon, 9. Reebok - Asked ChatGPT "What's the best sneaker brand for daily wear?": 1. New Balance, 2. ASICS, 3. Nike, 4. HOKA, 5. Adidas - Searched Google, AI Overview "sneaker brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Converse, 5. Vans, 6. Reebok, 7. Puma, 8. ASICS, 9. Salomon, 10. HOKA Not named in any answer: Skechers and Allbirds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sneaker brands worldwide in September 2026? - Estimated monthly branded searches for HOKA worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. - Estimated monthly branded searches for Reebok worldwide fell 11% over 12 measured months, from 2.3M to 2M in September 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Reebok estimated searches | Reebok Share of Search | Reebok rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 2.8% | 9 | 2.3M | 2.4% | 10 | | Nov 2025 | 2.7M | 2.2% | 10 | 2.8M | 2.2% | 9 | | Dec 2025 | 2.7M | 2.5% | 9 | 2.4M | 2.2% | 10 | | Jan 2026 | 2.2M | 2.3% | 10 | 2.4M | 2.4% | 9 | | Feb 2026 | 2.2M | 2.5% | 9 | 1.9M | 2.2% | 10 | | Mar 2026 | 2.7M | 2.5% | 9 | 2.4M | 2.2% | 10 | | Apr 2026 | 2.7M | 2.8% | 9 | 2M | 2% | 10 | | May 2026 | 2.7M | 2.6% | 9 | 2M | 1.9% | 10 | | Jun 2026 | 2.7M | 2.9% | 9 | 2M | 2.1% | 10 | | Jul 2026 | 2.2M | 2.3% | 9 | 2M | 2.1% | 10 | | Aug 2026 | 2.7M | 2.6% | 9 | 2.1M | 2% | 10 | | Sep 2026 | 2.2M | 2.4% | 9 | 2M | 2.2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Reebok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search term “hoka”. - **Reebok**: Measured on the search terms “reebok”, “reebok classic”, “reebok nano 5” and “reebok shoes”, summed into one figure. - [HOKA profile](/demand/global-en/brands/hoka) - [Reebok profile](/demand/global-en/brands/reebok) - [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or Reebok more popular in search? In September 2026, HOKA and Reebok were level in searches among sneaker brands worldwide, with an estimated 2.2M versus 2M branded searches, at 2.4% and 2.2% of the total. ## Cite this page Brandwave. "HOKA vs Reebok: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-reebok This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-reebok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.