---
title: "HOKA vs On: Which is more popular by branded search?"
description: "Which is more popular in search, HOKA or On? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-on"
publisher: "Brandwave"
---

# HOKA vs On: Which is more popular by branded search?

Which is more popular in search, HOKA or On? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HOKA and On
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **HOKA Share of Search**: 23.7%
- **On Share of Search**: 11.1%

## Which is more popular in search, HOKA or On?

- In August 2026, HOKA had more branded searches than On among running shoe brands worldwide. HOKA was estimated to have 4.8M branded searches compared to On’s 2.2M, and held a 23.7% Share of Search versus On’s 11.1%.
- HOKA was ahead of On in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands worldwide moved from 26.2% to 23.7%, and its estimated monthly branded searches moved from 4.3M to 4.8M.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide moved from 13.3% to 11.1%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for running shoe brands worldwide in August 2026?

- In August 2026, On lost estimated Share of Search among running shoe brands worldwide, from 12.7% to 11.1%.
- Estimated monthly branded searches for HOKA worldwide rose 10.8% over 11 measured months, from 4.3M to 4.8M in August 2026.

## Month by month

| Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | On estimated searches | On Share of Search | On rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.3M | 26.2% | 2 | 2.2M | 13.3% | 3 |
| Nov 2025 | 4.6M | 26.1% | 2 | 2.5M | 14.4% | 3 |
| Dec 2025 | 4.5M | 25.9% | 2 | 2.7M | 15.6% | 3 |
| Jan 2026 | 3.9M | 24.1% | 2 | 2.1M | 13% | 3 |
| Feb 2026 | 3.8M | 26.4% | 2 | 1.9M | 13.1% | 3 |
| Mar 2026 | 4.7M | 26% | 2 | 2.4M | 13.1% | 3 |
| Apr 2026 | 4.7M | 26% | 2 | 2.5M | 13.7% | 3 |
| May 2026 | 4.7M | 25.6% | 2 | 2.7M | 14.5% | 3 |
| Jun 2026 | 4.4M | 24.9% | 2 | 2.9M | 16.3% | 3 |
| Jul 2026 | 3.9M | 23.4% | 2 | 2.1M | 12.7% | 3 |
| Aug 2026 | 4.8M | 23.7% | 2 | 2.2M | 11.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HOKA’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HOKA**: Measured on the search terms “hoka”, “hoka arahi”, “hoka bondi”, “hoka challenger”, “hoka clifton”, “hoka com”, “hoka mach”, “hoka running”, “hoka running shoes”, “hoka shoes” and “hoka speedgoat”, summed into one figure.
- **On**: Measured on the search terms “on cloud shoes”, “on cloudmonster”, “on cloudrunner”, “on cloudsurfer”, “on cloudswift”, “on com”, “on running” and “on running shoes”, summed into one figure.

- [HOKA profile](/demand/global-en/brands/hoka)
- [On profile](/demand/global-en/brands/on)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HOKA or On?

In August 2026, HOKA had more branded searches than On among running shoe brands worldwide. HOKA was estimated to have 4.8M branded searches compared to On’s 2.2M, and held a 23.7% Share of Search versus On’s 11.1%.

## Cite this page

Brandwave. "HOKA vs On: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-on

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.