--- title: "HOKA vs Nike: Which is searched more?" description: "Is HOKA or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-nike" publisher: "Brandwave" --- # HOKA vs Nike: Which is searched more? Is HOKA or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Nike - **Competitive set**: Sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **HOKA Share of Search**: 10.2% - **Nike Share of Search**: 18.9% ## Is HOKA or Nike more popular in search? - In September 2026, Nike had more branded searches than HOKA among sneaker brands worldwide. Nike had about 2.1 million branded searches, while HOKA had 1.1 million. Nike made up 18.9% of all sneaker brand searches we track, and HOKA accounted for 10.2%. - Nike was ahead of HOKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands worldwide moved from 11.3% to 10.2%, and its estimated monthly branded searches moved from 1.2M to 1.1M. - Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands worldwide moved from 23.8% to 18.9%, and its estimated monthly branded searches moved from 2.4M to 2.1M. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Nike appeared in all four answers. HOKA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nike was listed before HOKA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASICS | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Converse | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HOKA | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Reebok | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Vans | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Salomon | 10th | 1 of 3 | 1 of 1 | 2 of 4 | | Skechers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allbirds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sneaker brands - Asked ChatGPT "Which sneaker brand should I buy?": 1. New Balance, 2. Nike, 3. Adidas, 4. ASICS, 5. Converse - Asked ChatGPT "What are the best sneaker brands?": 1. Nike, 2. New Balance, 3. Adidas, 4. ASICS, 5. Converse, 6. HOKA, 7. Puma, 8. Salomon, 9. Reebok - Asked ChatGPT "What's the best sneaker brand for daily wear?": 1. New Balance, 2. ASICS, 3. Nike, 4. HOKA, 5. Adidas - Searched Google, AI Overview "sneaker brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Converse, 5. Vans, 6. Reebok, 7. Puma, 8. ASICS, 9. Salomon, 10. HOKA Not named in any answer: Skechers and Allbirds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sneaker brands worldwide in September 2026? - In September 2026, Salomon overtook HOKA and New Balance to rank 3rd among sneaker brands worldwide, with 12% of the searches. - In September 2026, Nike lost share of searches among sneaker brands worldwide, from 21.3% to 18.9%. - In September 2026, HOKA lost share of searches among sneaker brands worldwide, from 12.1% to 10.2%. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 11.3% | 3 | 2.4M | 23.8% | 1 | | Nov 2025 | 1.4M | 11.6% | 3 | 3M | 25% | 1 | | Dec 2025 | 1.4M | 11.6% | 3 | 2.9M | 24% | 1 | | Jan 2026 | 1.1M | 11.3% | 3 | 2.3M | 23.2% | 1 | | Feb 2026 | 1.1M | 12.6% | 3 | 2M | 22.4% | 1 | | Mar 2026 | 1.4M | 12.6% | 3 | 2.4M | 22.4% | 1 | | Apr 2026 | 1.4M | 13.5% | 2 | 2.1M | 20.6% | 1 | | May 2026 | 1.4M | 13.5% | 2 | 2.1M | 20.5% | 1 | | Jun 2026 | 1.1M | 11.5% | 4 | 2M | 20.3% | 1 | | Jul 2026 | 1.1M | 10.3% | 4 | 2.4M | 22.1% | 1 | | Aug 2026 | 1.4M | 12.1% | 3 | 2.4M | 21.3% | 1 | | Sep 2026 | 1.1M | 10.2% | 4 | 2.1M | 18.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka shoes”, “hoka sneakers” and “hoka trainers”, summed into one figure. - **Nike**: Measured on the search terms “nike shoes”, “nike sneakers” and “nike trainers”, summed into one figure. - [HOKA profile](/demand/global-en/brands/hoka) - [Nike profile](/demand/global-en/brands/nike) - [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or Nike more popular in search? In September 2026, Nike had more branded searches than HOKA among sneaker brands worldwide. Nike had about 2.1 million branded searches, while HOKA had 1.1 million. Nike made up 18.9% of all sneaker brand searches we track, and HOKA accounted for 10.2%. ## Cite this page Brandwave. "HOKA vs Nike: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.