--- title: "HOKA vs New Balance: Which is searched more?" description: "Is HOKA or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-new-balance" publisher: "Brandwave" --- # HOKA vs New Balance: Which is searched more? Is HOKA or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and New Balance - **Competitive set**: Sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **HOKA Share of Search**: 2.4% - **New Balance Share of Search**: 11.9% ## Is HOKA or New Balance more popular in search? - In September 2026, New Balance had more branded searches than HOKA among sneaker brands worldwide. New Balance had about 11.1 million branded searches, while HOKA had 2.2 million. New Balance made up 11.9% of all sneaker brand searches we track, and HOKA accounted for 2.4%. - New Balance was ahead of HOKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, New Balance’s share of searches among sneaker brands worldwide moved from 14.1% to 11.9%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, New Balance appeared in all four answers. HOKA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. New Balance was listed before HOKA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASICS | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Converse | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HOKA | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Reebok | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Vans | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Salomon | 10th | 1 of 3 | 1 of 1 | 2 of 4 | | Skechers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allbirds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sneaker brands - Asked ChatGPT "Which sneaker brand should I buy?": 1. New Balance, 2. Nike, 3. Adidas, 4. ASICS, 5. Converse - Asked ChatGPT "What are the best sneaker brands?": 1. Nike, 2. New Balance, 3. Adidas, 4. ASICS, 5. Converse, 6. HOKA, 7. Puma, 8. Salomon, 9. Reebok - Asked ChatGPT "What's the best sneaker brand for daily wear?": 1. New Balance, 2. ASICS, 3. Nike, 4. HOKA, 5. Adidas - Searched Google, AI Overview "sneaker brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Converse, 5. Vans, 6. Reebok, 7. Puma, 8. ASICS, 9. Salomon, 10. HOKA Not named in any answer: Skechers and Allbirds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sneaker brands worldwide in September 2026? - In September 2026, New Balance lost share of searches among sneaker brands worldwide, from 12.8% to 11.9%. - Estimated monthly branded searches for HOKA worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 2.8% | 9 | 13.6M | 14.1% | 3 | | Nov 2025 | 2.7M | 2.2% | 10 | 16.6M | 13.1% | 3 | | Dec 2025 | 2.7M | 2.5% | 9 | 13.6M | 12.4% | 3 | | Jan 2026 | 2.2M | 2.3% | 10 | 11.1M | 11.5% | 3 | | Feb 2026 | 2.2M | 2.5% | 9 | 11.1M | 12.5% | 3 | | Mar 2026 | 2.7M | 2.5% | 9 | 13.6M | 12.4% | 3 | | Apr 2026 | 2.7M | 2.8% | 9 | 13.6M | 13.8% | 3 | | May 2026 | 2.7M | 2.6% | 9 | 11.1M | 10.5% | 4 | | Jun 2026 | 2.7M | 2.9% | 9 | 11.1M | 11.7% | 3 | | Jul 2026 | 2.2M | 2.3% | 9 | 11.1M | 11.6% | 3 | | Aug 2026 | 2.7M | 2.6% | 9 | 13.6M | 12.8% | 3 | | Sep 2026 | 2.2M | 2.4% | 9 | 11.1M | 11.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search term “hoka”. - **New Balance**: Measured on the search term “new balance”. - [HOKA profile](/demand/global-en/brands/hoka) - [New Balance profile](/demand/global-en/brands/new-balance) - [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or New Balance more popular in search? In September 2026, New Balance had more branded searches than HOKA among sneaker brands worldwide. New Balance had about 11.1 million branded searches, while HOKA had 2.2 million. New Balance made up 11.9% of all sneaker brand searches we track, and HOKA accounted for 2.4%. ## Cite this page Brandwave. "HOKA vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.