--- title: "HOKA vs LOWA: Which is searched more?" description: "Is HOKA or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-lowa" publisher: "Brandwave" --- # HOKA vs LOWA: Which is searched more? Is HOKA or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and LOWA - **Competitive set**: Hiking footwear brands - **Market**: Global - **Month measured**: Sep 2026 - **HOKA Share of Search**: 2.2% - **LOWA Share of Search**: 2.4% ## Is HOKA or LOWA more popular in search? - In September 2026, HOKA and LOWA were level in searches among hiking footwear brands worldwide, with an estimated 36.2K versus 39.7K branded searches, at 2.2% and 2.4% of the total. - The lead changed hands once in the 12 months ending September 2026: LOWA took it in September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among hiking footwear brands worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 40.3K to 36.2K. - Across the 12 months ending September 2026, LOWA’s share of searches among hiking footwear brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 32.5K to 39.7K. ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HOKA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LOWA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HOKA was listed before LOWA in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LOWA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Oboz | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA, 5. Oboz - Asked ChatGPT "What are the best hiking footwear brands?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva, 5. LOWA, 6. Altra, 7. KEEN, 8. SCARPA, 9. Oboz, 10. Columbia - Asked ChatGPT "What's the best hiking footwear brand for all-day comfort?": 1. HOKA, 2. Merrell, 3. Altra, 4. Salomon - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking footwear": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking footwear brands worldwide in September 2026? - LOWA’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026. - In September 2026, HOKA fell from 5th to 6th among hiking footwear brands worldwide. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | LOWA estimated searches | LOWA Share of Search | LOWA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.3K | 2.8% | 5 | 32.5K | 2.2% | 6 | | Nov 2025 | 40.3K | 2.6% | 5 | 39.7K | 2.5% | 6 | | Dec 2025 | 37K | 2.7% | 5 | 32.5K | 2.3% | 6 | | Jan 2026 | 45.2K | 2.9% | 5 | 39.7K | 2.5% | 6 | | Feb 2026 | 32.9K | 2.5% | 5 | 32.5K | 2.5% | 6 | | Mar 2026 | 40.3K | 2.6% | 5 | 35.2K | 2.3% | 6 | | Apr 2026 | 44.4K | 2.9% | 5 | 32.5K | 2.1% | 6 | | May 2026 | 44.4K | 2.8% | 5 | 33.7K | 2.1% | 6 | | Jun 2026 | 40.3K | 2.5% | 5 | 28.8K | 1.8% | 7 | | Jul 2026 | 40.3K | 2.6% | 5 | 33.7K | 2.2% | 7 | | Aug 2026 | 40.3K | 2.4% | 5 | 39.7K | 2.4% | 6 | | Sep 2026 | 36.2K | 2.2% | 6 | 39.7K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka hiking boots” and “hoka hiking shoes”, summed into one figure. - **LOWA**: Measured on the search terms “hiking boots lowa” and “lowa renegade”, summed into one figure. - [HOKA profile](/demand/global-en/brands/hoka) - [LOWA profile](/demand/global-en/brands/lowa) - [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or LOWA more popular in search? In September 2026, HOKA and LOWA were level in searches among hiking footwear brands worldwide, with an estimated 36.2K versus 39.7K branded searches, at 2.2% and 2.4% of the total. ## Cite this page Brandwave. "HOKA vs LOWA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-lowa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-lowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.