---
title: "HOKA vs Inov-8: Which is more popular by branded search?"
description: "Which is more popular in search, HOKA or Inov-8? Compare estimated monthly branded-search demand and Share of Search inside the Trail running shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hoka-vs-inov-8"
publisher: "Brandwave"
---

# HOKA vs Inov-8: Which is more popular by branded search?

Which is more popular in search, HOKA or Inov-8? Compare estimated monthly branded-search demand and Share of Search inside the Trail running shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HOKA and Inov-8
- **Competitive set**: Trail running shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **HOKA Share of Search**: 76.2%
- **Inov-8 Share of Search**: 0.53%

## Which is more popular in search, HOKA or Inov-8?

- In August 2026, HOKA had more branded searches than Inov-8 among trail running shoes worldwide. HOKA was estimated to have 4.8M branded searches compared to Inov-8’s 33.1K, and held a 76.2% Share of Search versus Inov-8’s 0.53%.
- HOKA was ahead of Inov-8 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide moved from 79% to 76.2%, and its estimated monthly branded searches moved from 4.3M to 4.8M.
- Across the 11 months ending August 2026, Inov-8’s estimated Share of Search among trail running shoes worldwide moved from 0.74% to 0.53%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for trail running shoes worldwide in August 2026?

- In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 74.3% to 76.2%.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Month by month

| Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Inov-8 estimated searches | Inov-8 Share of Search | Inov-8 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.3M | 79% | 1 | 40.5K | 0.74% | 4 |
| Nov 2025 | 4.6M | 77.6% | 1 | 49.5K | 0.84% | 4 |
| Dec 2025 | 4.5M | 79.4% | 1 | 33.1K | 0.58% | 4 |
| Jan 2026 | 3.9M | 76% | 1 | 40.5K | 0.78% | 4 |
| Feb 2026 | 3.8M | 76.3% | 1 | 33.1K | 0.66% | 4 |
| Mar 2026 | 4.7M | 76.2% | 1 | 40.5K | 0.66% | 4 |
| Apr 2026 | 4.7M | 77% | 1 | 40.5K | 0.66% | 4 |
| May 2026 | 4.7M | 75.8% | 1 | 40.5K | 0.65% | 4 |
| Jun 2026 | 4.4M | 75.9% | 1 | 33.1K | 0.57% | 4 |
| Jul 2026 | 3.9M | 74.3% | 1 | 33.1K | 0.63% | 4 |
| Aug 2026 | 4.8M | 76.2% | 1 | 33.1K | 0.53% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HOKA’s and Inov-8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HOKA**: Measured on the search terms “hoka”, “hoka arahi”, “hoka bondi”, “hoka challenger”, “hoka clifton”, “hoka com”, “hoka mach”, “hoka running”, “hoka running shoes”, “hoka shoes” and “hoka speedgoat”, summed into one figure.
- **Inov-8**: Measured on the search term “inov 8”.

- [HOKA profile](/demand/global-en/brands/hoka)
- [Inov-8 profile](/demand/global-en/brands/inov-8)
- [All trail running shoes worldwide](/demand/global-en/categories/trail-running-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HOKA or Inov-8?

In August 2026, HOKA had more branded searches than Inov-8 among trail running shoes worldwide. HOKA was estimated to have 4.8M branded searches compared to Inov-8’s 33.1K, and held a 76.2% Share of Search versus Inov-8’s 0.53%.

## Cite this page

Brandwave. "HOKA vs Inov-8: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hoka-vs-inov-8

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hoka-vs-inov-8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.