--- title: "Hohem vs Insta360: Which is searched more?" description: "Is Hohem or Insta360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera gimbal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hohem-vs-insta360" publisher: "Brandwave" --- # Hohem vs Insta360: Which is searched more? Is Hohem or Insta360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera gimbal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hohem and Insta360 - **Competitive set**: Camera gimbal brands - **Market**: Global - **Month measured**: Sep 2026 - **Hohem Share of Search**: 2.1% - **Insta360 Share of Search**: 3.2% ## Is Hohem or Insta360 more popular in search? - In September 2026, Insta360 had more branded searches than Hohem among camera gimbal brands worldwide. Insta360 had about 6,650 branded searches, while Hohem had 4,400. Insta360 made up 3.2% of all camera gimbal brand searches we track, and Hohem accounted for 2.1%. - Insta360 was ahead of Hohem in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hohem’s share of searches among camera gimbal brands worldwide moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Insta360’s share of searches among camera gimbal brands worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 6.7K. ## Top camera gimbal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hohem was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insta360 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hohem and Insta360 were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DJI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zhiyun | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | FeiyuTech | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Insta360 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hohem | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Benro | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about camera gimbal brands - Asked ChatGPT "Which camera gimbal brand should I buy?": 1. DJI, 2. Zhiyun, 3. FeiyuTech - Asked ChatGPT "What are the best camera gimbal brands?": 1. DJI, 2. Zhiyun, 3. FeiyuTech, 4. Hohem, 5. Moza, 6. Insta360, 7. Benro - Asked ChatGPT "What's the best camera gimbal brand for smooth video shots?": 1. DJI, 2. Zhiyun, 3. Insta360, 4. FeiyuTech - Searched Google, AI Overview "gimbal for camera": 1. DJI, 2. Zhiyun - Searched Google, AI Overview "gimbal for mirrorless": 1. DJI, 2. Zhiyun, 3. Hohem Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camera gimbal brands worldwide in September 2026? - In September 2026, Zhiyun overtook Insta360 to rank 2nd among camera gimbal brands worldwide, with 3.9% of the searches. - In September 2026, Insta360 lost share of searches among camera gimbal brands worldwide, from 3.9% to 3.2%. - Estimated monthly branded searches for Hohem worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Hohem estimated searches | Hohem Share of Search | Hohem rank | Insta360 estimated searches | Insta360 Share of Search | Insta360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.8% | 6 | 8.1K | 4.2% | 3 | | Nov 2025 | 5.4K | 2.4% | 6 | 8.1K | 3.6% | 3 | | Dec 2025 | 4.4K | 2.2% | 6 | 9.9K | 4.9% | 2 | | Jan 2026 | 5.4K | 2.4% | 6 | 9.9K | 4.4% | 2 | | Feb 2026 | 4.4K | 2.2% | 6 | 8.2K | 4.2% | 2 | | Mar 2026 | 5.4K | 2.7% | 6 | 8.1K | 4.1% | 2 | | Apr 2026 | 5.4K | 2.8% | 6 | 8.2K | 4.2% | 2 | | May 2026 | 4.4K | 2.2% | 6 | 8.2K | 4% | 2 | | Jun 2026 | 4.4K | 2.3% | 6 | 8.2K | 4.3% | 2 | | Jul 2026 | 4.4K | 2.4% | 6 | 6.7K | 3.6% | 2 | | Aug 2026 | 4.4K | 2.1% | 6 | 8.2K | 3.9% | 2 | | Sep 2026 | 4.4K | 2.1% | 6 | 6.7K | 3.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hohem’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hohem**: Measured on the search term “hohem gimbal”. - **Insta360**: Measured on the search terms “insta360 camera gimbal” and “insta360 flow”, summed into one figure. - [Hohem profile](/demand/global-en/brands/hohem) - [Insta360 profile](/demand/global-en/brands/insta360) - [All camera gimbal brands worldwide](/demand/global-en/categories/camera-gimbal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hohem or Insta360 more popular in search? In September 2026, Insta360 had more branded searches than Hohem among camera gimbal brands worldwide. Insta360 had about 6,650 branded searches, while Hohem had 4,400. Insta360 made up 3.2% of all camera gimbal brand searches we track, and Hohem accounted for 2.1%. ## Cite this page Brandwave. "Hohem vs Insta360: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hohem-vs-insta360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hohem-vs-insta360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.