--- title: "HockeyStack vs Northbeam: Which is searched more?" description: "Is HockeyStack or Northbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hockeystack-vs-northbeam" publisher: "Brandwave" --- # HockeyStack vs Northbeam: Which is searched more? Is HockeyStack or Northbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HockeyStack and Northbeam - **Competitive set**: Marketing attribution platforms - **Market**: Global - **Month measured**: Sep 2026 - **HockeyStack Share of Search**: 0.84% - **Northbeam Share of Search**: 0.05% ## Is HockeyStack or Northbeam more popular in search? - In September 2026, HockeyStack had more branded searches than Northbeam among marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Northbeam had 180. HockeyStack made up 0.84% of all marketing attribution platform searches we track, and Northbeam accounted for 0.05%. - HockeyStack was ahead of Northbeam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide moved from 3.2% to 0.84%, and its estimated monthly branded searches moved from 8.1K to 2.9K. - Across the 12 months ending September 2026, Northbeam’s share of searches among marketing attribution platforms worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 160 to 180. ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Northbeam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HockeyStack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Northbeam was listed before HockeyStack in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Northbeam | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreamdata | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | HockeyStack | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cometly | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ruler Analytics | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Rockerbox | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fospha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use?": 1. Dreamdata, 2. Triple Whale, 3. Northbeam, 4. Ruler Analytics - Asked ChatGPT "What are the best marketing attribution platforms?": 1. Triple Whale, 2. Northbeam, 3. Dreamdata, 4. HockeyStack, 5. Ruler Analytics, 6. Rockerbox - Asked ChatGPT "What's the best marketing attribution platform for ecommerce revenue tracking?": 1. Triple Whale, 2. Northbeam, 3. Rockerbox - Searched Google, AI Overview "marketing attribution platform": 1. HockeyStack, 2. Cometly, 3. Dreamdata, 4. Triple Whale, 5. Ruler Analytics - Searched Google, AI Overview "ecommerce attribution software": 1. Triple Whale, 2. Northbeam, 3. Cometly, 4. Ruler Analytics Not named in any answer: Fospha. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing attribution platforms worldwide in September 2026? - HockeyStack’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026. - Estimated monthly branded searches for Northbeam worldwide rose 12.5% over 12 measured months, from 160 to 180 in September 2026. ## Month by month | Month | HockeyStack estimated searches | HockeyStack Share of Search | HockeyStack rank | Northbeam estimated searches | Northbeam Share of Search | Northbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 3.2% | 3 | 160 | 0.06% | 7 | | Nov 2025 | 6.6K | 2.7% | 3 | 120 | 0.05% | 7 | | Dec 2025 | 6.6K | 2.7% | 3 | 110 | 0.04% | 7 | | Jan 2026 | 8.1K | 3.2% | 3 | 150 | 0.06% | 7 | | Feb 2026 | 6.6K | 2.7% | 3 | 130 | 0.05% | 7 | | Mar 2026 | 8.1K | 3.2% | 3 | 160 | 0.06% | 7 | | Apr 2026 | 9.9K | 3.9% | 3 | 160 | 0.06% | 7 | | May 2026 | 5.4K | 1.8% | 3 | 180 | 0.06% | 7 | | Jun 2026 | 4.4K | 1.8% | 3 | 120 | 0.05% | 7 | | Jul 2026 | 3.6K | 1.5% | 3 | 140 | 0.06% | 7 | | Aug 2026 | 2.9K | 1% | 5 | 140 | 0.05% | 7 | | Sep 2026 | 2.9K | 0.84% | 5 | 180 | 0.05% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HockeyStack’s and Northbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HockeyStack**: Measured on the search term “hockeystack”. - **Northbeam**: Measured on the search terms “northbeam apex” and “northbeam attribution”, summed into one figure. - [HockeyStack profile](/demand/global-en/brands/hockeystack) - [Northbeam profile](/demand/global-en/brands/northbeam) - [All marketing attribution platforms worldwide](/demand/global-en/categories/marketing-attribution-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HockeyStack or Northbeam more popular in search? In September 2026, HockeyStack had more branded searches than Northbeam among marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Northbeam had 180. HockeyStack made up 0.84% of all marketing attribution platform searches we track, and Northbeam accounted for 0.05%. ## Cite this page Brandwave. "HockeyStack vs Northbeam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hockeystack-vs-northbeam This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hockeystack-vs-northbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.