--- title: "Hobonichi vs Passion Planner: Which is searched more?" description: "Is Hobonichi or Passion Planner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hobonichi-vs-passion-planner" publisher: "Brandwave" --- # Hobonichi vs Passion Planner: Which is searched more? Is Hobonichi or Passion Planner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobonichi and Passion Planner - **Competitive set**: Planner brands - **Market**: Global - **Month measured**: Sep 2026 - **Hobonichi Share of Search**: 60.7% - **Passion Planner Share of Search**: 3.7% ## Is Hobonichi or Passion Planner more popular in search? - In September 2026, Hobonichi had more branded searches than Passion Planner among planner brands worldwide. Hobonichi had about 368,000 branded searches, while Passion Planner had 22,200. Hobonichi made up 60.7% of all planner brand searches we track, and Passion Planner accounted for 3.7%. - Hobonichi was ahead of Passion Planner in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hobonichi’s share of searches among planner brands worldwide moved from 42.6% to 60.7%, and its estimated monthly branded searches moved from 165K to 368K. - Across the 12 months ending September 2026, Passion Planner’s share of searches among planner brands worldwide moved from 5.7% to 3.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top planner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Passion Planner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hobonichi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Passion Planner was listed before Hobonichi in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Passion Planner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Erin Condren | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hobonichi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Full Focus | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | The Happy Planner | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Panda Planner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blue Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Day Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clever Fox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about planner brands - Asked ChatGPT "Which planner brand should I buy?": 1. Passion Planner, 2. Hobonichi, 3. Erin Condren, 4. Leuchtturm1917 - Asked ChatGPT "What are the best planner brands?": 1. Hobonichi, 2. Erin Condren, 3. Passion Planner, 4. Leuchtturm1917, 5. Full Focus, 6. The Happy Planner - Asked ChatGPT "What's the best planner for staying organised at work?": 1. Passion Planner - Searched Google, AI Overview "planner": 1. Passion Planner, 2. Erin Condren - Searched Google, AI Overview "best planner": 1. Full Focus, 2. The Happy Planner Not named in any answer: Panda Planner, Blue Sky, Day Designer and Clever Fox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for planner brands worldwide in September 2026? - In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%. ## Month by month | Month | Hobonichi estimated searches | Hobonichi Share of Search | Hobonichi rank | Passion Planner estimated searches | Passion Planner Share of Search | Passion Planner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 42.6% | 1 | 22.2K | 5.7% | 5 | | Nov 2025 | 201K | 39.6% | 1 | 27.1K | 5.3% | 5 | | Dec 2025 | 301K | 45.6% | 1 | 40.5K | 6.1% | 4 | | Jan 2026 | 246K | 46% | 1 | 33.1K | 6.2% | 5 | | Feb 2026 | 90.5K | 31.3% | 1 | 12.1K | 4.2% | 5 | | Mar 2026 | 74K | 23.6% | 2 | 12.1K | 3.9% | 5 | | Apr 2026 | 60.5K | 22% | 2 | 14.8K | 5.4% | 5 | | May 2026 | 60.5K | 17.8% | 4 | 14.8K | 4.4% | 5 | | Jun 2026 | 60.5K | 18.7% | 4 | 14.8K | 4.6% | 5 | | Jul 2026 | 90.5K | 23.7% | 2 | 18.1K | 4.7% | 5 | | Aug 2026 | 368K | 56.3% | 1 | 22.2K | 3.4% | 5 | | Sep 2026 | 368K | 60.7% | 1 | 22.2K | 3.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobonichi’s and Passion Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobonichi**: Measured on the search term “hobonichi”. - **Passion Planner**: Measured on the search term “passion planner”. - [Hobonichi profile](/demand/global-en/brands/hobonichi) - [Passion Planner profile](/demand/global-en/brands/passion-planner) - [All planner brands worldwide](/demand/global-en/categories/planner-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobonichi or Passion Planner more popular in search? In September 2026, Hobonichi had more branded searches than Passion Planner among planner brands worldwide. Hobonichi had about 368,000 branded searches, while Passion Planner had 22,200. Hobonichi made up 60.7% of all planner brand searches we track, and Passion Planner accounted for 3.7%. ## Cite this page Brandwave. "Hobonichi vs Passion Planner: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hobonichi-vs-passion-planner This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hobonichi-vs-passion-planner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.