--- title: "Hobonichi vs Midori: Which is searched more?" description: "Is Hobonichi or Midori more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hobonichi-vs-midori" publisher: "Brandwave" --- # Hobonichi vs Midori: Which is searched more? Is Hobonichi or Midori more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobonichi and Midori - **Competitive set**: Notebook brands - **Market**: Global - **Month measured**: Sep 2026 - **Hobonichi Share of Search**: 40.2% - **Midori Share of Search**: 3.9% ## Is Hobonichi or Midori more popular in search? - In September 2026, Hobonichi had more branded searches than Midori among notebook brands worldwide. Hobonichi had about 368,000 branded searches, while Midori had 35,500. Hobonichi made up 40.2% of all notebook brand searches we track, and Midori accounted for 3.9%. - Hobonichi was ahead of Midori in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hobonichi’s share of searches among notebook brands worldwide moved from 25.9% to 40.2%, and its estimated monthly branded searches moved from 165K to 368K. - Across the 12 months ending September 2026, Midori’s share of searches among notebook brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 22K to 35.5K. ## Top notebook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Midori was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hobonichi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Midori was listed before Hobonichi in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Midori | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rhodia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Five Star | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Hobonichi | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kokuyo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Clairefontaine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Field Notes | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Oxford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about notebook brands - Asked ChatGPT "Which notebook brand should I buy?": 1. Leuchtturm1917, 2. Midori, 3. Rhodia, 4. Five Star, 5. Kokuyo - Asked ChatGPT "What are the best notebook brands?": 1. Leuchtturm1917, 2. Rhodia, 3. Midori, 4. Kokuyo, 5. Clairefontaine, 6. Five Star, 7. Moleskine - Asked ChatGPT "What's the best notebook brand for journaling?": 1. Leuchtturm1917, 2. Midori, 3. Hobonichi, 4. Rhodia - Searched Google, AI Overview "notebook brands": 1. Five Star, 2. Leuchtturm1917, 3. Moleskine, 4. Hobonichi, 5. Midori, 6. Kokuyo, 7. Field Notes, 8. Rhodia - Searched Google, AI Overview "bullet journal notebook": 1. Leuchtturm1917, 2. Hobonichi Not named in any answer: Oxford. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for notebook brands worldwide in September 2026? - In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%. - In September 2026, Midori rose from 7th to 6th among notebook brands worldwide. ## Month by month | Month | Hobonichi estimated searches | Hobonichi Share of Search | Hobonichi rank | Midori estimated searches | Midori Share of Search | Midori rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 25.9% | 2 | 22K | 3.5% | 7 | | Nov 2025 | 201K | 27.1% | 2 | 27K | 3.6% | 6 | | Dec 2025 | 301K | 31.3% | 1 | 34K | 3.5% | 6 | | Jan 2026 | 246K | 28.3% | 1 | 40K | 4.6% | 6 | | Feb 2026 | 90.5K | 17.6% | 2 | 23.8K | 4.6% | 6 | | Mar 2026 | 74K | 14.9% | 3 | 25K | 5% | 6 | | Apr 2026 | 60.5K | 13% | 4 | 24.9K | 5.3% | 6 | | May 2026 | 60.5K | 13% | 4 | 21.6K | 4.6% | 6 | | Jun 2026 | 60.5K | 12.8% | 4 | 20.3K | 4.3% | 6 | | Jul 2026 | 90.5K | 16.7% | 2 | 24.8K | 4.6% | 6 | | Aug 2026 | 368K | 39% | 1 | 35.4K | 3.7% | 7 | | Sep 2026 | 368K | 40.2% | 1 | 35.5K | 3.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobonichi’s and Midori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobonichi**: Measured on the search term “hobonichi”. - **Midori**: Measured on the search terms “midori md”, “midori notebook” and “midori traveler notebook”, summed into one figure. - [Hobonichi profile](/demand/global-en/brands/hobonichi) - [Midori profile](/demand/global-en/brands/midori) - [All notebook brands worldwide](/demand/global-en/categories/notebook-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobonichi or Midori more popular in search? In September 2026, Hobonichi had more branded searches than Midori among notebook brands worldwide. Hobonichi had about 368,000 branded searches, while Midori had 35,500. Hobonichi made up 40.2% of all notebook brand searches we track, and Midori accounted for 3.9%. ## Cite this page Brandwave. "Hobonichi vs Midori: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hobonichi-vs-midori This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hobonichi-vs-midori. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.