---
title: "Hobbycraft vs Oriental Trading: Which is searched more?"
description: "Which is more popular in search, Hobbycraft or Oriental Trading? Compare estimated monthly branded-search demand and Share of Search inside the Party supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hobbycraft-vs-oriental-trading"
publisher: "Brandwave"
---

# Hobbycraft vs Oriental Trading: Which is searched more?

Which is more popular in search, Hobbycraft or Oriental Trading? Compare estimated monthly branded-search demand and Share of Search inside the Party supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hobbycraft and Oriental Trading
- **Competitive set**: Party supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **Hobbycraft Share of Search**: 0.58%
- **Oriental Trading Share of Search**: 26.1%

## Which is more popular in search, Hobbycraft or Oriental Trading?

- In August 2026, Oriental Trading had more branded searches than Hobbycraft among party supplies worldwide. Oriental Trading was estimated to have 368K branded searches compared to Hobbycraft’s 8.1K, and held a 26.1% Share of Search versus Hobbycraft’s 0.58%.
- Oriental Trading was ahead of Hobbycraft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobbycraft’s estimated Share of Search among party supplies worldwide moved from 0.16% to 0.58%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide moved from 16.4% to 26.1%, and its estimated monthly branded searches moved from 673K to 368K.

## How did search popularity change for party supplies worldwide in August 2026?

- In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.
- Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Month by month

| Month | Hobbycraft estimated searches | Hobbycraft Share of Search | Hobbycraft rank | Oriental Trading estimated searches | Oriental Trading Share of Search | Oriental Trading rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.16% | 5 | 673K | 16.4% | 2 |
| Nov 2025 | 8.1K | 0.46% | 4 | 673K | 38.2% | 2 |
| Dec 2025 | 6.6K | 0.46% | 4 | 368K | 25.9% | 2 |
| Jan 2026 | 8.1K | 0.5% | 4 | 550K | 34.1% | 2 |
| Feb 2026 | 8.1K | 0.53% | 4 | 450K | 29.7% | 2 |
| Mar 2026 | 8.1K | 0.5% | 4 | 550K | 34.1% | 2 |
| Apr 2026 | 6.6K | 0.5% | 4 | 450K | 34.2% | 2 |
| May 2026 | 6.6K | 0.44% | 4 | 450K | 30.1% | 2 |
| Jun 2026 | 6.6K | 0.46% | 4 | 368K | 25.9% | 2 |
| Jul 2026 | 6.6K | 0.53% | 4 | 368K | 29.8% | 2 |
| Aug 2026 | 8.1K | 0.58% | 4 | 368K | 26.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hobbycraft’s and Oriental Trading’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hobbycraft**: Measured on the search term “hobbycraft uk”.
- **Oriental Trading**: Measured on the search term “oriental trading”.

- [Hobbycraft profile](/demand/global-en/brands/hobbycraft)
- [Oriental Trading profile](/demand/global-en/brands/oriental-trading)
- [All party supplies worldwide](/demand/global-en/categories/party-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hobbycraft or Oriental Trading?

In August 2026, Oriental Trading had more branded searches than Hobbycraft among party supplies worldwide. Oriental Trading was estimated to have 368K branded searches compared to Hobbycraft’s 8.1K, and held a 26.1% Share of Search versus Hobbycraft’s 0.58%.

## Cite this page

Brandwave. "Hobbycraft vs Oriental Trading: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hobbycraft-vs-oriental-trading

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hobbycraft-vs-oriental-trading. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.