--- title: "HLG vs Viparspectra: Which is searched more?" description: "Is HLG or Viparspectra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grow light brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hlg-vs-viparspectra" publisher: "Brandwave" --- # HLG vs Viparspectra: Which is searched more? Is HLG or Viparspectra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grow light brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HLG and Viparspectra - **Competitive set**: Grow light brands - **Market**: Global - **Month measured**: Sep 2026 - **HLG Share of Search**: 1.9% - **Viparspectra Share of Search**: 1.7% ## Is HLG or Viparspectra more popular in search? - In September 2026, HLG and Viparspectra were level in searches among grow light brands worldwide, with an estimated 4K versus 3.6K branded searches, at 1.9% and 1.7% of the total. - The lead changed hands once in the 12 months ending September 2026: HLG took it in September 2026. - Across the 12 months ending September 2026, HLG’s share of searches among grow light brands worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 3.7K to 4K. - Across the 12 months ending September 2026, Viparspectra’s share of searches among grow light brands worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K. ## Top grow light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HLG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Viparspectra did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spider Farmer | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | AC Infinity | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mars Hydro | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | HLG | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barrina | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gavita | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | VIVOSUN | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Viparspectra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about grow light brands - Asked ChatGPT "Which grow light brand should I buy?": 1. Spider Farmer, 2. AC Infinity, 3. Barrina, 4. HLG - Asked ChatGPT "What are the best grow light brands?": 1. Spider Farmer, 2. HLG, 3. AC Infinity, 4. Mars Hydro, 5. Gavita, 6. Barrina - Asked ChatGPT "What's the best LED grow light for a small grow tent?": 1. Spider Farmer, 2. Mars Hydro, 3. AC Infinity - Searched Google, AI Overview "grow lights": 1. VIVOSUN Not named in any answer: Viparspectra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for grow light brands worldwide in September 2026? - In September 2026, HLG overtook Viparspectra and Gavita to rank 6th among grow light brands worldwide, with 1.9% of the searches. - Estimated monthly branded searches for Viparspectra worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. ## Month by month | Month | HLG estimated searches | HLG Share of Search | HLG rank | Viparspectra estimated searches | Viparspectra Share of Search | Viparspectra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 1.5% | 7 | 5.4K | 2.2% | 6 | | Nov 2025 | 4K | 1.5% | 7 | 5.4K | 2% | 6 | | Dec 2025 | 3.4K | 1.4% | 7 | 5.4K | 2.2% | 6 | | Jan 2026 | 2.9K | 1.2% | 8 | 5.4K | 2.1% | 6 | | Feb 2026 | 2.9K | 1.3% | 8 | 5.4K | 2.4% | 6 | | Mar 2026 | 3.2K | 1.3% | 7 | 5.4K | 2.2% | 6 | | Apr 2026 | 2.9K | 1.2% | 8 | 5.4K | 2.2% | 6 | | May 2026 | 2.3K | 1.1% | 8 | 4.4K | 2.1% | 6 | | Jun 2026 | 2.2K | 1.1% | 8 | 3.6K | 1.9% | 6 | | Jul 2026 | 2K | 1% | 8 | 3.6K | 1.9% | 6 | | Aug 2026 | 2.3K | 1.1% | 8 | 3.6K | 1.8% | 6 | | Sep 2026 | 4K | 1.9% | 6 | 3.6K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HLG’s and Viparspectra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HLG**: Measured on the search terms “hlg grow lights” and “horticulture lighting group”, summed into one figure. - **Viparspectra**: Measured on the search term “viparspectra”. - [HLG profile](/demand/global-en/brands/hlg) - [Viparspectra profile](/demand/global-en/brands/viparspectra) - [All grow light brands worldwide](/demand/global-en/categories/grow-light-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HLG or Viparspectra more popular in search? In September 2026, HLG and Viparspectra were level in searches among grow light brands worldwide, with an estimated 4K versus 3.6K branded searches, at 1.9% and 1.7% of the total. ## Cite this page Brandwave. "HLG vs Viparspectra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hlg-vs-viparspectra This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hlg-vs-viparspectra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.