--- title: "Hitachi vs XCMG: Which is searched more?" description: "Is Hitachi or XCMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mining truck brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hitachi-vs-xcmg" publisher: "Brandwave" --- # Hitachi vs XCMG: Which is searched more? Is Hitachi or XCMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mining truck brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hitachi and XCMG - **Competitive set**: Mining truck brands - **Market**: Global - **Month measured**: Sep 2026 - **Hitachi Share of Search**: 0.1% - **XCMG Share of Search**: 16.6% ## Is Hitachi or XCMG more popular in search? - In September 2026, XCMG had more branded searches than Hitachi among mining truck brands worldwide. XCMG had about 74,000 branded searches, while Hitachi had 460. XCMG made up 16.6% of all mining truck brand searches we track, and Hitachi accounted for 0.1%. - XCMG was ahead of Hitachi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hitachi’s share of searches among mining truck brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 570 to 460. - Across the 12 months ending September 2026, XCMG’s share of searches among mining truck brands worldwide moved from 15.5% to 16.6%, and its estimated monthly branded searches held steady at 74K. ## Top mining truck brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hitachi and XCMG were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hitachi was listed before XCMG in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Caterpillar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Komatsu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BELAZ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Liebherr | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hitachi | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | XCMG | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sany | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about mining truck brands - Asked ChatGPT "Which mining truck brand should I buy?": 1. Caterpillar, 2. Komatsu, 3. BELAZ, 4. Liebherr - Asked ChatGPT "What are the best mining truck brands?": 1. Caterpillar, 2. Komatsu, 3. Liebherr, 4. BELAZ, 5. Hitachi, 6. XCMG, 7. Sany - Asked ChatGPT "What's the best mining truck brand for a mining fleet?": 1. Caterpillar, 2. Komatsu, 3. Liebherr - Searched Google, AI Overview "mining haul trucks": 1. BELAZ, 2. Caterpillar, 3. Komatsu - Searched Google, AI Overview "mining truck brands": 1. Caterpillar, 2. Komatsu, 3. BELAZ, 4. Liebherr, 5. Hitachi, 6. XCMG Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mining truck brands worldwide in September 2026? - In September 2026, XCMG gained share of searches among mining truck brands worldwide, from 14.1% to 16.6%. - Estimated monthly branded searches for Hitachi worldwide fell 19.3% over 12 measured months, from 570 to 460 in September 2026. ## Month by month | Month | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank | XCMG estimated searches | XCMG Share of Search | XCMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 0.12% | 7 | 74K | 15.5% | 3 | | Nov 2025 | 570 | 0.12% | 7 | 74K | 15.5% | 3 | | Dec 2025 | 570 | 0.14% | 7 | 60.5K | 14.7% | 3 | | Jan 2026 | 590 | 0.13% | 7 | 60.5K | 13% | 3 | | Feb 2026 | 570 | 0.14% | 7 | 60.5K | 14.8% | 3 | | Mar 2026 | 590 | 0.12% | 7 | 60.5K | 12.5% | 3 | | Apr 2026 | 460 | 0.1% | 7 | 60.5K | 13% | 3 | | May 2026 | 480 | 0.11% | 7 | 74K | 16.7% | 3 | | Jun 2026 | 370 | 0.08% | 7 | 60.5K | 12.4% | 3 | | Jul 2026 | 460 | 0.09% | 7 | 74K | 14.8% | 3 | | Aug 2026 | 390 | 0.09% | 7 | 60.5K | 14.1% | 3 | | Sep 2026 | 460 | 0.1% | 7 | 74K | 16.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hitachi’s and XCMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hitachi**: Measured on the search terms “hitachi dump truck” and “hitachi mining truck”, summed into one figure. - **XCMG**: Measured on the search term “xcmg”. - [Hitachi profile](/demand/global-en/brands/hitachi) - [XCMG profile](/demand/global-en/brands/xcmg) - [All mining truck brands worldwide](/demand/global-en/categories/mining-truck-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hitachi or XCMG more popular in search? In September 2026, XCMG had more branded searches than Hitachi among mining truck brands worldwide. XCMG had about 74,000 branded searches, while Hitachi had 460. XCMG made up 16.6% of all mining truck brand searches we track, and Hitachi accounted for 0.1%. ## Cite this page Brandwave. "Hitachi vs XCMG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hitachi-vs-xcmg This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hitachi-vs-xcmg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.