---
title: "Hitachi vs Sumitomo: Which is searched more?"
description: "Which is more popular in search, Hitachi or Sumitomo? Compare estimated monthly branded-search demand and Share of Search inside the Excavator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hitachi-vs-sumitomo"
publisher: "Brandwave"
---

# Hitachi vs Sumitomo: Which is searched more?

Which is more popular in search, Hitachi or Sumitomo? Compare estimated monthly branded-search demand and Share of Search inside the Excavator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hitachi and Sumitomo
- **Competitive set**: Excavator brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hitachi Share of Search**: 0.29%
- **Sumitomo Share of Search**: 38.8%

## Which is more popular in search, Hitachi or Sumitomo?

- In September 2026, Sumitomo had more branded searches than Hitachi among excavator brands worldwide. Sumitomo was estimated to have 135K branded searches compared to Hitachi’s 1K, and held a 38.8% Share of Search versus Hitachi’s 0.29%.
- Sumitomo was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among excavator brands worldwide moved from 0.38% to 0.29%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide moved from 39% to 38.8%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for excavator brands worldwide in September 2026?

- In September 2026, Sumitomo gained estimated Share of Search among excavator brands worldwide, from 37.3% to 38.8%.
- Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

## Month by month

| Month | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank | Sumitomo estimated searches | Sumitomo Share of Search | Sumitomo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.38% | 9 | 135K | 39% | 1 |
| Nov 2025 | 1.3K | 0.39% | 9 | 135K | 40% | 1 |
| Dec 2025 | 1K | 0.32% | 9 | 110K | 34.8% | 1 |
| Jan 2026 | 1K | 0.31% | 9 | 110K | 33.9% | 1 |
| Feb 2026 | 1K | 0.31% | 9 | 110K | 34.5% | 1 |
| Mar 2026 | 1.3K | 0.35% | 9 | 135K | 36.6% | 1 |
| Apr 2026 | 1K | 0.29% | 9 | 135K | 38.9% | 1 |
| May 2026 | 1K | 0.25% | 9 | 165K | 41.8% | 1 |
| Jun 2026 | 880 | 0.25% | 9 | 135K | 38.1% | 1 |
| Jul 2026 | 880 | 0.25% | 9 | 135K | 38.2% | 1 |
| Aug 2026 | 880 | 0.24% | 9 | 135K | 37.3% | 1 |
| Sep 2026 | 1K | 0.29% | 9 | 135K | 38.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hitachi’s and Sumitomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hitachi**: Measured on the search term “hitachi digger”.
- **Sumitomo**: Measured on the search term “sumitomo”.

- [Hitachi profile](/demand/global-en/brands/hitachi)
- [Sumitomo profile](/demand/global-en/brands/sumitomo)
- [All excavator brands worldwide](/demand/global-en/categories/excavator-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hitachi or Sumitomo?

In September 2026, Sumitomo had more branded searches than Hitachi among excavator brands worldwide. Sumitomo was estimated to have 135K branded searches compared to Hitachi’s 1K, and held a 38.8% Share of Search versus Hitachi’s 0.29%.

## Cite this page

Brandwave. "Hitachi vs Sumitomo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hitachi-vs-sumitomo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hitachi-vs-sumitomo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.