--- title: "Hitachi vs Schneider Electric: Which is searched more?" description: "Is Hitachi or Schneider Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hitachi-vs-schneider-electric" publisher: "Brandwave" --- # Hitachi vs Schneider Electric: Which is searched more? Is Hitachi or Schneider Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hitachi and Schneider Electric - **Competitive set**: VFD drives brands - **Market**: Global - **Month measured**: Sep 2026 - **Hitachi Share of Search**: 0.01% - **Schneider Electric Share of Search**: 23.5% ## Is Hitachi or Schneider Electric more popular in search? - In September 2026, Schneider Electric had more branded searches than Hitachi among VFD drives brands worldwide. Schneider Electric had about 673,000 branded searches, while Hitachi had 320. Schneider Electric made up 23.5% of all VFD drives brand searches we track, and Hitachi accounted for 0.01%. - Schneider Electric was ahead of Hitachi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hitachi’s share of searches among VFD drives brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Schneider Electric’s share of searches among VFD drives brands worldwide moved from 18.9% to 23.5%, and its estimated monthly branded searches moved from 550K to 673K. ## Top VFD drives brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schneider Electric was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hitachi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ABB | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Danfoss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Siemens | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Yaskawa | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Rockwell Automation | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mitsubishi Electric | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Hitachi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about VFD drives brands - Asked ChatGPT "Which VFD drive brand should I buy?": 1. Danfoss, 2. ABB, 3. Yaskawa, 4. Schneider Electric - Asked ChatGPT "What are the best VFD drive brands?": 1. ABB, 2. Yaskawa, 3. Danfoss, 4. Rockwell Automation, 5. Siemens, 6. Schneider Electric, 7. Mitsubishi Electric - Asked ChatGPT "What's the best VFD drive brand for industrial motors?": 1. ABB, 2. Siemens, 3. Danfoss, 4. Rockwell Automation, 5. Yaskawa - Searched Google, AI Overview "vfd drive brands": 1. ABB, 2. Siemens, 3. Schneider Electric, 4. Danfoss, 5. Yaskawa, 6. Rockwell Automation, 7. Mitsubishi Electric - Searched Google, AI Overview "variable frequency drive brands": 1. ABB, 2. Siemens, 3. Schneider Electric, 4. Danfoss, 5. Yaskawa, 6. Rockwell Automation, 7. Mitsubishi Electric Not named in any answer: Hitachi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for VFD drives brands worldwide in September 2026? - In September 2026, Schneider Electric overtook ABB to rank 2nd among VFD drives brands worldwide, with 23.5% of the searches. - Estimated monthly branded searches for Hitachi worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank | Schneider Electric estimated searches | Schneider Electric Share of Search | Schneider Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.01% | 8 | 550K | 18.9% | 3 | | Nov 2025 | 320 | 0.01% | 8 | 550K | 18% | 3 | | Dec 2025 | 320 | 0.01% | 8 | 450K | 17.3% | 3 | | Jan 2026 | 320 | 0.01% | 8 | 550K | 20% | 3 | | Feb 2026 | 320 | 0.01% | 8 | 550K | 20% | 3 | | Mar 2026 | 390 | 0.01% | 8 | 673K | 23% | 2 | | Apr 2026 | 320 | 0.01% | 8 | 550K | 19.8% | 3 | | May 2026 | 320 | 0.01% | 8 | 550K | 19.9% | 3 | | Jun 2026 | 260 | <0.01% | 8 | 550K | 19.6% | 3 | | Jul 2026 | 260 | <0.01% | 8 | 550K | 19.9% | 3 | | Aug 2026 | 320 | 0.01% | 8 | 550K | 20.1% | 3 | | Sep 2026 | 320 | 0.01% | 8 | 673K | 23.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hitachi’s and Schneider Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hitachi**: Measured on the search term “hitachi vfd drives”. - **Schneider Electric**: Measured on the search term “schneider-electric”. - [Hitachi profile](/demand/global-en/brands/hitachi) - [Schneider Electric profile](/demand/global-en/brands/schneider-electric) - [All VFD drives brands worldwide](/demand/global-en/categories/vfd-drives-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hitachi or Schneider Electric more popular in search? In September 2026, Schneider Electric had more branded searches than Hitachi among VFD drives brands worldwide. Schneider Electric had about 673,000 branded searches, while Hitachi had 320. Schneider Electric made up 23.5% of all VFD drives brand searches we track, and Hitachi accounted for 0.01%. ## Cite this page Brandwave. "Hitachi vs Schneider Electric: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hitachi-vs-schneider-electric This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hitachi-vs-schneider-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.