---
title: "Hitachi vs Mitsubishi Electric: Which is searched more?"
description: "Which is more popular in search, Hitachi or Mitsubishi Electric? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hitachi-vs-mitsubishi-electric"
publisher: "Brandwave"
---

# Hitachi vs Mitsubishi Electric: Which is searched more?

Which is more popular in search, Hitachi or Mitsubishi Electric? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hitachi and Mitsubishi Electric
- **Competitive set**: Heat pump brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hitachi Share of Search**: 0.14%
- **Mitsubishi Electric Share of Search**: 17.3%

## Which is more popular in search, Hitachi or Mitsubishi Electric?

- In August 2026, Mitsubishi Electric had more branded searches than Hitachi among heat pump brands worldwide. Mitsubishi Electric was estimated to have 110K branded searches compared to Hitachi’s 880, and held a 17.3% Share of Search versus Hitachi’s 0.14%.
- Mitsubishi Electric was ahead of Hitachi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands worldwide moved from 15.1% to 17.3%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for heat pump brands worldwide in August 2026?

- Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Month by month

| Month | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.18% | 4 | 110K | 15.1% | 3 |
| Nov 2025 | 1.3K | 0.21% | 4 | 110K | 17.9% | 3 |
| Dec 2025 | 1K | 0.15% | 4 | 90.5K | 13.9% | 3 |
| Jan 2026 | 1K | 0.15% | 4 | 110K | 16.4% | 2 |
| Feb 2026 | 1K | 0.18% | 4 | 110K | 19.3% | 2 |
| Mar 2026 | 1.3K | 0.17% | 4 | 135K | 17.4% | 2 |
| Apr 2026 | 1K | 0.13% | 4 | 135K | 17.7% | 2 |
| May 2026 | 1K | 0.13% | 4 | 135K | 17.7% | 2 |
| Jun 2026 | 880 | 0.1% | 4 | 165K | 18.1% | 2 |
| Jul 2026 | 880 | 0.12% | 4 | 135K | 17.8% | 2 |
| Aug 2026 | 880 | 0.14% | 4 | 110K | 17.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hitachi’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hitachi**: Measured on the search term “hitachi digger”.
- **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”.

- [Hitachi profile](/demand/global-en/brands/hitachi)
- [Mitsubishi Electric profile](/demand/global-en/brands/mitsubishi-electric)
- [All heat pump brands worldwide](/demand/global-en/categories/heat-pump-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hitachi or Mitsubishi Electric?

In August 2026, Mitsubishi Electric had more branded searches than Hitachi among heat pump brands worldwide. Mitsubishi Electric was estimated to have 110K branded searches compared to Hitachi’s 880, and held a 17.3% Share of Search versus Hitachi’s 0.14%.

## Cite this page

Brandwave. "Hitachi vs Mitsubishi Electric: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hitachi-vs-mitsubishi-electric

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hitachi-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.